jazarah! » Advertising

Against Sexual Violence in Colombia, and everywhere else!

Samer Marzouq — Sun, 19 Feb 2012 07:20:16 +0000

This is a powerful message from the UNHCR, the shows how sex crimes in Colomba are being unnoticed despite the damage they cause, one of the best public interest advertisements I’ve ever seen.

Advertising Agency: Saatchi & Saatchi, Bogotá,
Executive Creative Director: Juan Pablo Navas
Creative Director Juan Carlos González / Margarita Olivar
Art Director: Margarita Olivar
Copywriter: Juan Pablo Navas/ Juan Carlos González / Orlando Marantá
Director: Alejandro Carreño
Production: Los Notarios

Against Sexual Violence in Colombia, and everywhere else!

Chevy’s 3D Mapping turns into the biggest Claw Game ever

Samer Marzouq — Sun, 19 Feb 2012 03:33:42 +0000

This mega claw game was created be Chevrolet using 3D mapping in Hollywood Boulevard, passers-by lined up for a chance to use a human-sized joystick to direct the claw, which was projected onto the side of a building, to pick up an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.

The Slow Mo Lenovo!

Samer Marzouq — Sat, 18 Feb 2012 06:04:59 +0000

The Slow Mo guys, Gav and Dan do some tests on the Lenovo laptop to examine its durability, would water and gravity kill the laptop? I like the way they play the video in slow motion, it makes you feel that time has stopped!

The Slow Mo Lenovo

Smartest Thief stealing Slimmest TV, caught on cam

Samer Marzouq — Fri, 17 Feb 2012 07:11:19 +0000

This is a really amazing viral ad for LG to promote their slim TV sets, it’s really smart and simple, more than 4 million views on YouTube in less than 2 months!

Advertising Agency: Y&R, Amsterdam, The Netherlands
Creative Directors: Lionell Schuring, Sheldon Bont
Art Directors: Theo Korf, Nick Plomp
Copywriter: Andrew Maaldrink
Director: Hans Knaapen
Production: Electric Zoo
Postproduction: Postoffice

Smartest Thief stealing Slimmest TV, caught on cam

Kit Kat Arabia calls on its fans to create ads!

Samer Marzouq — Fri, 17 Feb 2012 05:33:17 +0000

Kit Kat is inviting its fans in the region to star in an ad that can win them a trip for 2 to Milan in Italy, all you have to do is to film yourself while eating Kit Kat and try to go commercial with your video, the most popular ad wins. The idea is simple and is very engaging, but probably won’t be easy to generate lots of entries, shooting a video isn’t that easy, people should have the courage to stand and act in front of cameras! Hav a look at the competition and share your ad, personally I’m off to the supermarket to buy some Kit Kat, writing this post made me crave it!

One of the ads that was created by a Kit Kat fan:

The City of Prague launches a competition to obtain its first international slogan!

Samer Marzouq — Mon, 13 Feb 2012 06:59:29 +0000

Prague is one of the most beautiful cities in the world, personally I’ve never been there but I can tell by looking at the photos I get when I Googled it, the city enjoys rich history and diversified culture, in addition to beautiful the architecture that is represented in towers, buildings and bridges.

The city is a very popular touristic destination but it doen’t have an international slogan like some other cities like I AMsterdam, MADrid ABOUT YOU, Be Berlin, I Love NY and others, so the city council has teamed up with the PIAF International Advertising Festival to invite creatives from around the world to coin a slogan for the city that would be understood by tourists from around the globe! The entries will be judged by the jury of the PIAF.

To enter the competition you need to come up with a simple slogan and its graphic production in English, the deadline to submit your work is 10th of April and the winner will receive 2000 Euros along with a trip for 2 to Prague.

More details about the competition here, it’s really interesting and worths aiming for it, I mean it’s not only the prizes but imagine giving a slogan to a great city like Prague!

The City of Prague launches a competition to obtain its first international slogan!

Dump the Big Six, Go Ecotricity!

Samer Marzouq — Sat, 11 Feb 2012 15:48:41 +0000

Conventional power sources are not good for the environment, they are not good for your pocket as well! Ecotricity, world’s first green electricity company, launched a campaign urging citizens of Britain to dump the major 5 power companies in the country in favor of the their green method. The viral video is really cute, we’re talking about close to 1 million views on YouTube in 5 days, probably giving cute faces to these power plants and towers makes them look good, maybe they should gave more mean looks, specially that the windmills were faceless, but it’s a good video!

Against a backdrop of widespread anger with Big Power in the UK, Ecotricity has launched its “Dump The Big Six” rallying call to ditch your badly behaved supplier and make Britain greener. The Big Six (British Gas, EDF Energy, E.ON, Npower, Scottish & Southern, Scottish Power) have long enjoyed a carbon-fuelled chokehold the UK’s energy, supplying 99% of customers. But is their grip crumbling? Ecotricity founder Dale Vince OBE, the man credited with kick-starting the world’s green electricity market, believes now is the moment to topple the grey giants and bring the UK into the renewable energy future.

Dump the Big Six, Go Ecotricity!

The Hugo Boss McLaren 3D Projection Mapping

Samer Marzouq — Wed, 08 Feb 2012 07:09:28 +0000

To commemorate the 30th anniversary of their partnership with McLaren, Hugo Boss organized a very important event in the very center of Milan in San Babila Square.

Click here to watch more 3D Projection Mapping!

The Hugo Boss McLaren 3D Projection Mapping

Moving homes is as simple as switching TV Channels!

Samer Marzouq — Sun, 05 Feb 2012 06:32:04 +0000

Moving furniture is just pain in the ass, it’s very time consuming and brings you nothing but headache, and perhaps all ad campaign of moving companies started from that point, but what makes the difference is the execution, like this one from Leo Burnett Dubai for their client The Box, it’s really cool!

Two TV spots were running at the same time, each one ask the audience to flip the channel to watch the other spot, and… you know what just watch this video and you will get the whole idea

THE MOVING COMMERCIAL from the fiche comaera on Vimeo.

Agency: Leo Burnett, Dubai
Regional Executive Creative Directors: Malek Ghorayeb, Peter Bidenko
Creative Director: Mohamed Oudaha
Associate Creative Director: Nabil Rashid
Senior Art Directors: Rafael Rizuto, Dima Kronfol

Media Planners: Maya Kanaan, Marwan Kayssar
Strategic Planner: Nicolas Chidiac

Dubai Director/D.O.P: Jac Mulder
Production Company: Muddville Dubai
Cameraman: Harry Jansen Rich
Editors: Fernando Martin Canevaro, Mohammad Aram
Music: Julian Cassia Cassia Music

Moving homes can be as simple as flipping the TV channels

I Like Me, specially if I was 20 years old, again!

Samer Marzouq — Sat, 21 Jan 2012 14:46:53 +0000

What would you do if you were 20 years old again? Women’s fashion brand Pimkie is re-launching with a global campaign titled “I Like Me”, the store had 753 stores across 27 countries including UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, Lebanon, Jordan, Egypt and Morocco.

Karen Corrigan, CEO of Happiness Europe, the creative agency behind the campaign, explains: “20 years: it’s a wonderful and exciting age during which you question yourself, you experiment, progress and in the end accept and like yourself! It is in this fun, creative, lively and sometimes extravagant feeling that we have created the “I Like Me” idea. It means “I accept myself”, “I take responsibility for myself” and ultimately “Because I like myself, I like others all the more”.

This question will definitely make you think about your life, it might make you feel bitter about your age but it will bring some good memories, personally I felt nostalgic to my twenties, those were the days my friend, those were the days!

Being 20 from Pimkie on Vimeo.

Fashion Brand Pimkie is asking what would you do if you were 20 years old again?

Creative Agency: Happiness Europe
Creative Management: Karen Corrigan, Gregory Titeca, Peter Ampe, Isabel Peeters
Account Management: Nathalie Marchand, Julie Bastin
Head of Art: Cecilia Azcarate Isturiz
Producer: Bart Van Der Maele
Online Producers: Alan Cerutti, Stijn Van Velthoven
Online Production: BLISS Interactive
Marketing Director: Fanny Meilhac (Pimkie)
Communication Assistant: Simon Cottigny (Pimkie)
Online Director: David Edouart (Pimkie)
Online Assistant: Hélène Moitié (Pimkie)
Video Production: Deltree
Photography: RJ Shaughnessy