An interesting way to give away discounts! Play snowballs with billboard! In the Urals snow stays for half- year. Naturally, people get tired of it and dream of holidays in warm countries. In outdoor advertising of tourist agency “Charter” snow helped Ural people move far from snow. One had to choose a country shown on the board, hit it with [...]
Coke did it again, a very nice initiative that brings the brand closer to its fans! The idea was to capture the cheers of fans of the national Argentinian football team across the country, here is how it went: Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina Executive Creative Directors: Maxi Itzkoff, Mariano Serkin Creative Directors: Walter [...]
To engage racing fans, Audi came up with a special messenger that writes fans messages in a way that can only be seen in long exposure photos, then they created an app to display these messages on Facebook, pretty awesome! Advertising Agency: Kempertrautmann, Hamburg, Germany Creative Directors: Heiko Freyland, Marcell Francke, Martin Poggenclaas Copywriter: Heiko Freyland Art Director: Marcell Francke [...]
Dogs, pets in general, attract girls but taking care of these pets is not an easy job, this is the insight that led to this platform, guys choose the type of girl they want to score and the platform tells them what kind of dog to borrow, it might help come guys get some girls, but I don’t think it [...]
I’m not how it was done but it’s so amazing, a great way to get the attention of the public. I didn’t like the movie much but the girlfriend of the superhero is very beautiful, I like Blake Lively! Advertising Agency: Lorem, São Paulo, Brazil Creative Director: Icaro de Abreu Photographer: Mariana Rocha Additional credits: Marcelo Siqueira, David Schurmann
Carrefour celebrated their 50th anniversary in Italy with a trip back to the 60s, the years of good economy, unlike the current situation, everything was 60s, prices, ads, even the currency was the Italian Lire instead of the Euro, here how it happened: Advertising Agency: Saatchi & Saatchi, Milan, Italy Executive Creative Director: Agostino Toscana Creative Directors: Agostino Toscana, Alessandro [...]
This idea is just perfect for the medium, going through security in airports can be really annoying, specially when you have to empty your pockets and take off your shoes at the metal detectors, so with this idea for the American Red Cross you are not leaving any option for passengers but to donate. Advertising School: Miami Ad School / [...]
How would you feel if found a sexy car parked in the spot where you just parked your car? It mush be a great feeling, and that’s how new Mercedes Benz SL was launched in Spain, 3 lucky people got their cars replaced by an SL for one day, of course hidden cameras were installed in the car to film [...]
Which is worse to have a curious wife or a narrow minded boss? I guess both are worse than each other and here comes this application from Ole to change your browsing history and cover what could of get you in trouble. Advertising Agency: Y&R, Argentina Executive Creative Director: Martín Mercado Creative Directors: Darío Rial, Diego Tuya, Martín Goldberg Executive [...]
Internet and mobile phones, things that made us more connected, digitally, but unfortunately it disconnected us from reality, many time I look at people hanging out together but they are not really there, each one is glued to their mobile phone, sometimes I feel it’s so sad, you don’t need to meet or even call your friends these days, check their Facebook [...]
