Continental has launched this ad campaign in Mexico to demonstrate the braking performance of their tires on different terrains, I really like the 3 visuals! Advertising Agency: Havas Vale, México Creative Directors: Álvaro Zunini, Daniel Castro, Juan Marindia, Gustavo Etchandy Art Directors: Daniel Castro, Alberto Zárate, Luis Matias, Gustavo Etchandy Copywriter: Juan Marindia Photographer: Diego […]
No matter how do you break, a break is a break, it’s your own time away from the world, it’s a series of moments done your own way, and who is better to celebrate that with you than the break buddy? KITKAT is one of my favourite brands and the whole “Break” position is just […]
Last year, Martini made a come back to the world of Formula 1 through a sponsorship agreement with the Williams Racing Team, and to celebrate that, they are launching this really cool campaign, which was created by &Rosas in Barcelona, one of the coolest ad agencies on the face of the planet! Check out their website and […]
What do you wake up for? It’s a very deep question if you think about it, the reason that makes you jump, or crawl, out of your bed everyday, shower, get dressed and perhaps enjoy an early cup of coffee while getting ready to go out is the reason you are alive, so what’s yours? […]
Personally I hate the sun and I try to avoid it as much as possible, specially when I’m on the beach, but many people like to bake in the sun for hours and that increases the chances of skin cancer, so would you lure beachgoers into the shadow? You use the other fast growing cancer, […]
As Mad Men draws to an end, McCann is making the most out of it, the agency, which is probably the only real ad agency with constant presence on the show, is playing along, episode by episode. McCann was portrayed as a vicious competitor of the Sterling Cooper agency, it was bad mouthed, criticised and […]
Coca-Cola is one of my favourite advertisers, and here is a new brilliant TVC created by ad agency Wieden + Kennedy and production house Psyop in the USA, such a great work! The animations style is really brilliant.
What would you do to go viral? There are few ways, being “politically incorrect” is one way to go, misspelling your own brand name in a big football match is another, well, it’s practically the same. Volkswagen ran this stunt in France last month where they wrote their own name on the stadium’s billboards, the […]
One of the most annoying bits about YouTube is how it bombards you with ads, whether videos or banners, and perhaps that’s why they introduced a paid ad-free model to suit people who hat ads, however TBWA Amsterdam found a better use for YouTube banners for McDonald’s, I really like these ads!
In an attempt to fight social stigma surrounding AIDS, Swiss men’s monthly Vangardist printed out 3000 copies of its spring issue using ink that was infused with HIV+ Blood. The campaign was rolled out by Saatchi & Saatchi Switzerland, and according to a press release issued by the agency, these copies are 100% safe and […]