Earlier this month, KFC rolled out a mega marketing stunt with an aerial food delivery service that involved a huge flying KFC bucket, and 3000 sandwiches. The giant bucket was flown to Dubai’s Kite Beach using a helicopter, and soon the on-ground staff started giving away these sandwiches for free, all sounds great and ambitious, […]
If you had the chance to ask McDonald’s any question, what would you ask? McDonald’s Arabia has launched a new interactive campaign aiming to open a dialogue with consumers, the campaign allows people to ask questions and browse answers drafted by the PR team, most of the questions concentrated on ingredients and nutritious value of […]
Arabia, land of ancient history and divine religions, confused cultures and absurd superstitions, a region where black cats are considered the “devil in disguise”, they’re often mistaken for bad omen and misfortune, and that was the insight behind the new campaign by the Lebanese Lotto; #BlackcatsOnHoliday For 14 long weeks, no one has hit the […]
Children love gifts, whether it’s candy or toys or a day at the park, they just love these things, but what if they are orphans? What if they were abandoned by their parents? Can a toy nourish them with the love and care they need? This insight gave Russian ad agency Red Pepper an idea […]
Men and women have always found difficulty in communication. In the home situation misunderstandings occur most around clutter. And that is why IKEA introduces Emoticons: a communication tool to ensure universal love and understanding in your home. All your hints, desires and questions will be understood right away. Give it a try. Start spreading happiness.
After drawing portraits of light last year at the Dubai Motor Festival, Infiniti just released a music video created by random sounds made using their cars as instruments, the video is titled “Chromatic” and was created in collaboration with producer and composer Megadon Betamax. As much as I enjoyed the music, I liked the video […]
Nissan is in the middle of controversy after their PR stunt on Reddit backfired, the brand hosted an AMA Session (Ask Me Anything) on Reddit with CEO Carlos Ghoson, however the stunt didn’t go as planned, even though it generated 4678 comments so far. Many Reddit users accused the brand of planting questions using fake […]
Here is a really nice idea from Tunisia, I like the headline of the ad; A Little Space for Great Technology! Advertising Agency: Memac Ogilvy Label Tunisia Creative Director : Alain Mhawej Art Director: Amin Khelil Copywriters : Mehdi AlMonastiri, Chamseddine Abdelhafidh Strategic Planner : Sofiene El Kebir Business Director: Mouna Ben Hammouda Account Director […]
Anyone who works in advertising will defiantly relate to this awesome campaign by Water Crab in India, daily life at an ad agency can be very frustrating as a result of having demanding clients and last minute requests, and this campaign showcases all of that in such a cool way!
Lebanon is a small country blessed with many problems that push people to leave the country; from constant power outage to frequent bombings, to political instability and bad economy, just to name a few, this insight gave JWT an idea to raise awareness around poor pets situation in the country. The agency created the Lebanon […]