Archive for category: News

McLaren Automotive releases dynamic short film to mark establishment of Middle East dealer network
Samer Marzouq / May 24, 2012 4:19 pm

McLaren Automotive releases dynamic short film to mark establishment of Middle East dealer network

McLaren’s MP4-12C filmed on location in the Middle East region at iconic Yas Marina Circuit, as well as in breathtaking desert landscape McLaren’s first film shot in the Middle East accompanied by stunning images of the MP4-12C available at www.media.mclarenautomotive.com Release of film highlights further growth of network in the region and importance to the brand as Abu Dhabi showroom [...]

LG’s New Home Theater Systems to Disrupt Home Entertainment Like Never Before
Samer Marzouq / May 24, 2012 4:12 pm

LG’s New Home Theater Systems to Disrupt Home Entertainment Like Never Before

LG Takes Aim at Audio Visual Market by Integrating 3D Sound and Smart TV Technologies into HTS Dubai, May 24th, 2012–LG Electronics is launching four new home theater systems in the UAE equipped with LG’s latest 3D sound technology and following their successful debut at this year’s Consumer Electronics Show (CES). By combining its 3D Home Theater Systems with the [...]

BARBICAN chooses ILUO to take branding to the next level
Samer Marzouq / May 24, 2012 1:57 pm

BARBICAN chooses ILUO to take branding to the next level

Following the successful revitalisation program of Rani brand in 2010, ILUO – design entity – is now signing another prestigious branding program for a key brand owned by AUJAN : BARBICAN. Considered as one of the most renowned brand in flavoured malt drinks across the region, it has proved enormously successful with younger generation embracing changes in trends, imagery and consumption [...]

UbiQ Paris Announces Conference Program and the Participation of YouTube
Samer Marzouq / May 24, 2012 1:42 pm

UbiQ Paris Announces Conference Program and the Participation of YouTube

30 Countries Represented & 226 Registered Companies - Paris, Palais Brongniart, June 18-19 2012 - PARIS, May 23rd, 2012 – One month before the opening of UbiQ Paris – the Digital Entertainment Showcase (conference & exhibition) – Gwenael Flatres, Founder of UbiQ EVENTS, announced 226 registered companies (to date), 30 represented countries (to date), 10 conference tracks and more than [...]

Lulua Publishing launches Good Health Arabia, region’s first and only Arabic language mental & physical wellbeing magazine
Samer Marzouq / May 24, 2012 1:21 pm

Lulua Publishing launches Good Health Arabia, region’s first and only Arabic language mental & physical wellbeing magazine

May, 2012 – Dubai-based Lulua Publishing has launched Good Health Arabia, an Arabic language sister title to the health and wellbeing lifestyle title published by ACP Magazines in Australia. Under license from ACP Magazines, Good Health Arabia aims to fulfill a need in the region for informative, up-to-date, entertaining and relevant information and opinions that empower women in their focus [...]

Region’s female consumers expect more from advertisers
Samer Marzouq / May 24, 2012 12:54 pm

Region’s female consumers expect more from advertisers

Are the region’s marketing professionals falling short of women’s expectations? Dubai, UAE, May 2012: From Tahrir Square to Times Square, the aspirations of women are radically changing, and nowhere is this more evident than in the Middle East. Wider educational, workplace and political opportunities, along with increasing personal wealth, are reshaping their expectations for their communities, their families and, most [...]

Xperia sola from Sony Available in the Middle East and Africa
Samer Marzouq / May 24, 2012 6:50 am

Xperia sola from Sony Available in the Middle East and Africa

Introduces ‘Floating Touch’ Navigation for Magic Web Browsing without Touching the Screen Easily Accessible Apps and Launch Actions with NFC and Xperia SmartTags Features Reality Display with Mobile Bravia Engine Fast Capture Camera Boosted by a Powerful Dual-Core Processor Dubai–UAE: 23 May 2012 – Sony Mobile Communications today announced the arrival of Xperia sola, the latest addition to its portfolio [...]

Arab Media Forum Discussions Register Over 40,000 Viewers on Digital Platforms
Samer Marzouq / May 22, 2012 1:19 pm

Arab Media Forum Discussions Register Over 40,000 Viewers on Digital Platforms

Hashtag #AMF Generates More Than 10,000 Tweets from Over 11 Million Users Dubai-UAE: 22 May, 2012 – Dubai Press Club today highlighted the overwhelming response the recently concluded 11th Arab Media Forum and Arab Journalism Awards received across digital platforms. Organised under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE [...]

McArthurGlen Designer Outlets Appoints PRCo Dubai To Manage Public Relations in GCC
Samer Marzouq / May 22, 2012 12:42 pm

McArthurGlen Designer Outlets Appoints PRCo Dubai To Manage Public Relations in GCC

22 May, 2012: PRCo Dubai is delighted to announce it will be overseeing the public relations in the GCC for McArthurGlen Designer Outlets, the leading designer outlet villages in Europe. McArthurGlen Designer Outlets bring together the world’s leading fashion and luxury brands, in attractive village environments, to offer savvy shoppers savings of 30-70%. Brand partners include leading design houses such [...]

Insights To Women’s Needs In The Middle East – Marketing To Women; 13 Sector Experts Speak Out
Samer Marzouq / May 22, 2012 10:07 am

Insights To Women’s Needs In The Middle East – Marketing To Women; 13 Sector Experts Speak Out

6th Annual GMR Marketing To Women Conference 2012 | Rewriting The Rules | May 28 2012 | The Westin Dubai Mina Seyahi Beach Resort & Marina Traditional structure and social norms are changing, amongst the young female population Women control $20 trillion of global consumer spending and represent 40% of the workforce Dubai May 22 2012: Dubai-based fire starter Carol [...]