C&B’s expertise aims at strengthening AW Rostamani Group’s image through an effective communication strategy
Dubai, United Arab Emirates, 20 June 2018: Cicero & Bernay Public Relations (C&B) will lead the public relations and communication services for AW Rostamani Group, one of the Middle East’s leading and reputable organisations with a portfolio of 14 companies that includes multinational brands across seven diverse sectors. Through the implementation of integrated PR strategies, C&B will be enhancing and maintaining AW Rostamani Group’s reputation as a leading UAE conglomerate via sustained exposure across traditional and new age media.
Tariq Al-Sharabi, Managing Director at Cicero & Bernay commented: “The Group is renowned for their impeccable approach to customer satisfaction which remains unmatched and inspiring to date. With over three years of handling the communication for AW Rostamani’s flagship company, Arabian Automobiles, we’re proud to be adding their parent company as the newest feather to our cap and contributing to their strategic positioning and vision courtesy of our proven track record with multinational companies and conglomerates.”
C&B will be launching a comprehensive and results-driven corporate reputation strategy that will position and differentiate AW Rostamani Group amongst its peers, and highlight the group’s performance and contribution to the UAE. Through mixed approaches involving traditional and new age PR tactics, C&B will lead the charge in evolving the Group’s communication.
Mustafa Dada, Director of Marketing and Communications at AW Rostamani Group, said: “C&B’s efforts and professionalism were displayed through their three yearlong partnership with Arabian Automobiles, and now we’re looking forward to having them lend their expertise across our full spectrum of companies. C&B’s combined efforts will assist us in our mission of sustainability and contributing to the country’s ambitious growth.”
AW Rostamani Group has grown from its inception in the early 50s to become one of the most progressive and innovative businesses in the region, and a beacon of excellence in the Middle East and beyond. The company employs around 4,000 individuals across leading brands in the automotive, real estate, interior fit out, lighting solutions, retail, and IT sectors.
C&B is part of The Publicity Network (Publinet), a marketing communication group that includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, experiential marketing and production studio.
About Cicero & Bernay
Cicero & Bernay is an award-winning regional public relations consultancy that provides integrated communication services to some of the most prominent brands operating in the region. Headquartered in Dubai and part of Publinet, The Publicity Network, C&B’s team of multilingual public relations professionals work alongside a network across the MENA region.
We combine traditional public relations approaches with new age media and influencer marketing to deliver results for our clients. ‘Letting the Facts Do the Talking’ underpins everything we do, from making measurable impact on our clients’ businesses through research and insights, to developing innovative ideas and result-oriented campaigns that deliver long-term positive ROI. The foundation of all our work lies in attention to DETAIL – Data, Explore, Target, Assemble, Interpret and Leverage.
About AW Rostamani Group:
Founded in 1954 by Abdul Wahid Al Rostamani, the AW Rostamani Group was established in Dubai with the vision of enriching customers’ life experiences by introducing innovative products, services and solutions into the market. Today, AW Rostamani Group is one of the Middle East’s leading and reputable organisations, with a strong presence in the UAE where it distributes prominent brands, and India. It employs more than 4,000 employees with a turnover of $2 billion across diverse industries, including automotive — the sole distributor of Nissan, INFINITI, and Renault in Dubai and the Northern Emirates — real estate, retail, interior fit-out, lighting solutions, travel and technology.