Moving beyond the MENA region to expand the agency’s global network of communication experts
Dubai, United Arab Emirates, 12 February 2018: Cicero & Bernay Public Relations (C&B) is pleased to announce that it has expanded its global network of communication experts through a new affiliation with MediaLife, a leading communication consultancy based in Cyprus. The agreement follows C&B’s recent move into India with Delhi-based Media Mantra and represents the newest addition to the agency’s network, which currently extends to Algeria, Bahrain, India, Iraq, Jordan, KSA, Kuwait, Lebanon, Oman, Palestine, Qatar, Sudan, Tunisia, Turkey, the UAE and Yemen.
Maysa-Jana Atoui, Director of Business Development at C&B, commented: “Our affiliation with MediaLife is part of our wider strategy to enhance our presence beyond the MENA region by establishing an international network that extends to the Mediterranean, the Indian sub-continent, and ultimately beyond. We are delighted to be achieving this new milestone and look forward to gaining valuable insights into the Cyprian market, which will enable our clients to target both overseas audiences and Dubai’s multicultural population more effectively.”
MediaLife has a proven track record in delivering high impact branding, marketing, advertising, public relations and social media campaigns for major brands such as Domino’s, Pepsi, LG and Opel. The company works across a wide variety of sectors including aviation, automotive, food and beverage, real estate and technology, and shares C&B’s client-centric, results-driven ethos to communication.
Cem Vurgun, Co-founder & Director of MediaLife, commented: “We are proud to be joining C&B’s network of communication experts, which includes some of the leaders of our industry and will allow us to strengthen our international expertise and share best practices. We look forward to working closely with C&B to provide the team with a new foothold in Cyprus, while also gaining insights from them about the UAE’s thriving communication sector.”
C&B’s agreement with MediaLife includes the provision of public relations services, on-ground support, and development of targeted communication and PR strategies that cater to the Cyprian market. The two companies will also collaboratively exchange best practices to further professional development.
C&B is part of The Publicity Network (Publinet), a marketing communication group that includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, experiential marketing and video production.