- To lead a particular piece of business, within a constructive and creative operating environment
- To lead the Account Management team, be the primary manager of the account, recognise his/her prime responsibility for ensuring the quality of the agency’s product, and for inspiring the highest standards in other team members
- To contribute to the successful and profitable stewardship of clients’ brands
- To build excellent relationships with clients
- To contribute to the department in a positive manner: by setting an example of best-practise account management skills
Skills
• Provides a clear direction for the team in support of business objectives
• Gives effective feedback and coaches individuals to develop their own knowledge, skills and behaviour
• Conduct regular performance and development reviews
• Effectively Manages poor performers
• Recognises and values work done well
• Runs a team, negotiating for resource and allocating tasks within and across departments, controlling timelines and budgets, anticipating issues, dealing with problems and working towards a solution
• Acts as the client’s day to day contact for all strategic and creative issues
• Understand the dynamics of the market and the brand within the market
• Builds knowledge of brands, synthesising and interpreting information to facilitate strong strategic thinking
• Drives the ongoing strategic direction of the brand encouraging and supporting others in their brand investigations
• Ensure that all brand activity is on agreed brand strategy
• Work to ensure client and agency share same expectations across all projects
• Represents individual or team point of view in convincing and compelling manner when speaking or writing
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