The highly anticipated ‘Share a Coke’ campaign takes the nation by storm as fans rush to find their names on Coke cans.
Muscat, Oman, 16 August, 2015 – Coca-Cola Middle East announced the launch of the award winning ‘Share a Coke’ campaign in Oman. The first-of-its-kind, ‘Share a Coke’ campaign celebrates the power of the first name in a playful and social way by swapping out Coke’s iconic logo for the most popular first names in the country. The ‘Share a Coke’ campaign puts a modern twist on the brand’s 128-year legacy of bringing people together and making them feel special.
‘Share a Coke’, which first launched in Australia in 2011 invites fans to find their names — and the names of family members, friends, coworkers and people they’d like to know better — on cans of Coke across the country. The campaign has made its way around the world, reaching more than 70 countries, to date. Coca-Cola Middle East is now creating special moments of happiness with Oman as residents have the opportunity to share a bespoke Coke can with friends or loved ones. By allowing consumers to ‘Share a Coke’ with people who matter to them the most, Coca-Cola hopes to give Oman even more special ways to connect.
Tolga Cebe, Marketing Manager for Coca-Cola Middle East, stated “We are very excited to launch the popular ‘Share a Coke’ campaign with Oman. We hope that the Omani community embraces the self-expression, storytelling and ability to stay connected with friends which this fun campaign enables. We look forward to seeing how Oman finds new ways to connect with each other using these personalized cans, and are happy that Coca-Cola is a part of making life’s moments and memories more special.”
‘Share a Coke’ packaging will roll out nationwide and will remain on the shelves from mid-august to October. The campaign will come to life via social media using the #ShareaCokeSawa hashtag.
About The Coca-Cola Company
The Coca-Cola Company operates in over 200 countries with a mission to refresh the world in mind, body and spirit; to inspire moments of optimism through its brands and actions; to create value and make a difference. The Coca-Cola Foundation, the Company’s philanthropic arm, supports programs that help improve quality of life in the community and enhance individual opportunity through education. Along with Coca-Cola, recognized as the world’s best-known brand, the company markets four of the world’s top five soft drink brands, including Coca-Cola Light, Fanta and Sprite, as well as marketing a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world’s largest distribution system, consumers in more than 200 countries enjoy more than one billion servings of Coca-Cola beverages every day.