This is a cool Augmented Reality execution from Coca Cola in the Middle East, the Facebook app is part of the “Today I Will” initiative that aims to inspire the youth is the region, the app holds different stories that can be triggered by the Coke Can, the app responds when fans point the side of the Can that features the title of the campaign towards their webcam, and they can browse through the uploaded stories, as well as uploading their own stories that can be viewed by anyone through the app and using the cans.
Today I will is a calling, an initiative aimed at empowering the youth of the Middle East to imagine, inspire, believe and create positive change by unlocking the potential within themselves while anchoring their values as they move forward in their lives in their pursuit of happiness.
The quality of the work is really good, this video is a demonstration of the app:
The campaign in numbers (as seen on Jan 10th, 2012):
Facebook:
Fans: 30,769
People talking about it: 11,959
Posts: 37
Likes: 2,081
Comments: 172
Shares: 50
Twitter:
Followers: 124
Tweets: 139
Listes: 3
YouTube:
Videos: 7
Views: 5,571
Subscribers: 26
Coca Cola Today I Will Facebook App
Coca Cola Today I Will Facebook App
Coca Cola Today I Will Facebook App
