05 December – The Dubai Lynx International Festival of Creativity has today announced that Coca-Cola Middle East will be honoured as the 2017 Advertiser of the Year.
The Award is presented to advertisers in the MENA region who have set themselves apart through their innovation and bravery in creative communications and embrace the vision and work produced by their agencies.
“As a global brand Coca-Cola are renowned for their innovation and creative communications. Coca-Cola Middle East have embodied this spirit and made it relevant to their local audience with messages that resonate far beyond just the MENA region. We are delighted to present this award to Coca-Cola Middle East and his team and congratulate them all for continuing to push the boundaries and embracing change in such a positive manner,” commented Terry Savage, Chairman Cannes Lions and Dubai Lynx.
Over the past three years Coca-Cola have amassed a total of 42 awards at the Dubai Lynx Festival, including 3 Grands Prix. 2016 alone, saw the “Dark Iftar” campaign winning an Interactive Grand Prix, a Gold Media Lynx Award and Bronze Lynx Awards in Integrated, Media and PR for a total of 6 awards in total along with being awarded a Bronze Promo & Activation Lion at the 2016 Cannes Lions International Festival of Creativity.
Commenting on the announcement, Tolga Cebe, Marketing Director, Coca-Cola Middle East said, “We are extremely proud to be honoured with this award. At the Coca-Cola Company, we continuously strive to engage with billions of consumers and make everyday moments special. We always challenge ourselves to enhance the way our brands connect with consumers leveraging both global and local insights. This award is a wonderful recognition for Coca-Cola and our agencies here in the region.”
Dubai Lynx takes place across three days from 5-7 March 2017 in the Madinat Jumeirah with the Awards Ceremony on 8 March bringing the Festival to a close. Celebrating the best creative work in the region, the prestigious event will see further special Awards presented on the night including; Agency of the Year, Media Agency of the Year, Independent Agency of the Year, Network of the Year, Advertising Person of the Year and the Lynx Palm Award. Further information on the Festival and Awards can be found at www.dubailynx.com.
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Ascential Events (Europe) Limited together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 11th edition will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Innovation, Integrated, Creative Effectiveness and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com
About Ascential Events
Ascential Events is an international business-to-business media company with a focused portfolio of large scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world’s premier market leading payments and financial services innovation congress Money 20/20, the UK’s largest trade show Spring Fair International and the award-winning education technology show Bett. You can find information about all our events here
Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. www.ascential.com.
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its many digital platforms, events and publications.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/
Festival Dates: 5-7 March 2017
Delegate registration: open
Entries open: 24 November
Entries deadline:7 February
Dubai Lynx Awards: 8 March 2017