The Role
•To proactively identify the communication needs of specific business divisions / sub brands and drive key messages through creative channels
•To develop greater awareness of specific business divisions / sub brands with target international trade media
•To ensure that communication messages and specific business divisions are developed and disseminated to target audiences, in accordance with the overall vision and mission of the organisation
Requirements
•Leading the development of the communications strategy for specific business divisions in coordination with the respective Executive Directors and marketing executives of the division
• Managing and maximising media outreach for specific business divisions through identifying public relations opportunities in local, regional and international media
• Liaising with the PR agency on all PR requirements for specific business divisions. This includes:
- Writing full fledged PR briefs for job requirements
- Commissioning and reviewing necessary press-related material including press releases, features, speeches, editorials, quotes and responses to media enquiries must have:
• Degree in Journalism or Mass Communication or Degree in English Language or Literature
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