- To proactively identify the communication needs of specific business divisions / sub brands and drive key messages through creative channels
- To develop greater awareness of specific business divisions / sub brands with target international trade media
- To ensure that communication messages and specific business divisions are developed and disseminated to target audiences, in accordance with the overall vision and mission of the organisation
Requirements
- Leading the development of the communications strategy for specific business divisions in coordination with the respective Executive Directors and marketing executives of the division
- Managing and maximising media outreach for specific business divisions through identifying public relations opportunities in local, regional and international media
- Liaising with the PR agency on all PR requirements for specific business divisions. This includes:
o Writing full fledged PR briefs for job requirements
o Commissioning and reviewing necessary press-related material including press releases, features, speeches, editorials, quotes and responses to media enquiries
must have:
- Degree in journalism or mass communication or Degree in English Language or Literature
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