20 December 2017: Creativepool launches Annual 2018 with a striking pastiche of Trainspotting, transforming the ‘Choose Life’ monologue into a reflection of the current state of the creative and advertising industries. The launch campaign asks the industry to ‘Choose creativity’ in the face of the mundane processes of everyday work life.
Emphasising the innate and revolutionary power of creativity, the launch highlights the importance of choosing fresh thinking, groundbreaking initiative, incredible film, jaw dropping print and the innovation behind every activation.
As a reflection of an industry that is becoming increasingly digital and acknowledging the shift of in-house teams taking more prominence, Creativepool are introducing three new categories for the Annual 2018:
– Social Media
– Branded Content
– Brand Team of the Year
This year’s judging panel includes a number of global brand and agency representatives from Warner Music, Unilever, Ogilvy & Mather, Shell, Wunderman, Framestore, Netflix, BBC, Bacardi, 360i, MullenLowe, Saatchi & Saatchi, Danone, Mulberry and more.
The Annual 2017 was a spectacular celebration of creativity and diversity with 2347 entries from 17 countries and 251 winners taking home their exclusive copy of the printed publication. Challenging the notion of traditional awards entirely, the Annual 2017 offers unparalleled exposure to those who enter through the People’s Choice Vote, global and digital distribution. Last year, a phenomenal 102,843 votes were cast in the People’s Choice Vote, 15,000 copies of the Annual were delivered to the desks of the biggest names in the industry and the digital version was downloaded 182,000 times!
“Every year we put creativity at the forefront with our unique award. This year we go a step further, asking industry figures to Choose Creativity above the jargon, data, and number-crunching that the world of advertising sometimes holds aloft.” Michael Tomes, Founder of Creativepool.