DABO & CO Triumphs in Regional Awards

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DaboMEPRAAwards

Agency scoops four awards in one week to cap another year of growth and success

Dubai, 15 December 2011: Leading regional independent communications company, DABO & CO, cemented a year of success with several prominent wins at the Middle East PR Association (MEPRA) Awards and SME Advisor ‘Stars of Business’ Awards last week.

The ‘Stars of Business’ Awards attracted more than 3,500 entries and the industry sector Media & Marketing category, which DABO & CO was awarded first position, was one of the most hotly contested. In addition to this the agency was a finalist in six other categories including ‘Innovative Approach’ and ‘People’s Choice.’

Managing Partner Lucy d’Abo said: “Given the huge level of competition we were absolutely delighted to achieve recognition within the wider media & marketing sector. Our business has expanded over the past year to provide an integrated communications offering with experiential events management, public relations and digital engagement and we fully believe this presents immense marketing opportunities for leading brands in this region.”

Winners of Multi-disciplinary Campaign Award for the launch of Adventure HQ (Managing Partners Camilla d’Abo and Lucy d’Abo, centre) - Middle East PR Association (MEPRA) Awards

DABO & CO also won three awards at the MEPRA’s demonstrating the agency’s strength through its strategic approach and business-focused results in both corporate and consumer communications:

• Multi-disciplinary Campaign Award for the launch of Adventure HQ
• Research-led Communications Award for National Bonds Savings Index
• Business to Business Award for Canon – Hot Off the Press at Gulf Print 2011

The launch of Adventure HQ saw DABO & CO manage the opening event of the retail superstore, while also handling all pre- and post-event publicity. In addition to this the agency demonstrated its social media capabilities by building up a strong community around its Facebook activation through a mixture of relevant content and interactive elements such as competitions.

For the award-winning National Bonds Savings Index, the agency worked with renowned research firm YouGovSiraj to poll UAE consumers in relation to their sentiments on savings. This was the first time anyone had tackled the topic, and it was particularly relevant given the country was just emerging from a severe recession. The findings were then used to devise an effective corporate communications strategy for the client and the index has become required reading for the region’s business journalists.

Finally, DABO & CO secured the Business to Business award for the second year running by achieving some phenomenal results for Canon in terms of dramatically increasing their share of voice, visitor footfall and sales made during Gulf Print.

Managing Partner Camilla d’Abo said: “Having won Agency of the Year last year, we really didn’t think we’d be able to match that achievement, but we knew that we’d achieved some incredible results for our clients and fortunately the judges agreed with us.

“It’s a great way to finish an incredible year and we’re determined to build on this success in 2012 by creating yet more award-winning campaigns for our clients.”

Winners of Business to Business Award for Canon – Hot Off the Press at Gulf Print 2011 - Middle East PR Association (MEPRA) Awards

About DABO & CO
DABO & CO is an award-winning integrated communications agency built on the three key disciplines of public relations, event management and digital engagement.

The team provides strategic PR and digital consultancy combined with exceptional event management solutions for brands ranging from bespoke consumer products through to corporate multi-national companies. A focus on creativity, aligned with strong market insight and excellent relationships, add up to a winning formula that ensures clients receive strong return on investment.

The business serves a cross section of over 40 brands specialising in corporate, automotive, banking and finance, hospitality and lifestyle. Specialist sector knowledge and a network of in-country partners guarantees in-depth, measurable communication campaigns throughout the MENA region.

For more information please contact 00 971 4 3444901 www.DABOANDCO.com

Author Bio

Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer