David Jones to Chair Creative Effectiveness Jury Mainardo De Nardis Named Media Jury President Iain Tait to Lead Cyber Jury
2 February 2012 – The organisers of the Cannes Lions International Festival of Creativity are pleased to announce the appointment of three more jury presidents for this year’s event taking place 17-23 June.
Philip Thomas, CEO of Cannes Lions, says about the appointments, “The recognition of fresh ideas and the successful use of creativity advance the industry paving the way forward for the future. We are honoured to welcome such eminent authorities as David, Mainardo and Iain to steer their juries to debate and award the most ground-breaking work in their respective categories.”
David Jones, Global CEO of Havas, Global CEO of Euro RSCG Worldwide and Co-Founder of One Young World will lead the judging of the Creative Effectiveness Lions category, which launched last year.
At the forefront of the next generation in advertising, David Jones is the youngest global CEO in the history of advertising. In his role at Havas, he is responsible for all creative, marketing, media and design companies throughout the network of more than 16,000 people.
David was the driving force behind the hugely successful ‘Tck Tck Tck’ campaign for Kofi Annan for the 2009 Copenhagen Climate Summit, with 18 million people signing up as climate allies, and is the co-founder of One Young World, the premier forum for young leaders across the globe. He worked closely with David Cameron and the UK Conservative Party from 2007 up to and including Cameron’s election as prime minister in 2010.
“Over the past decade creativity has emerged as one of the most significant competitive advantages in business,” said David Jones. “Today you can no longer buy attention, you have to earn it. And in a world of more and more messages, shorter and shorter attention spans, and smaller and smaller screens, powerful creative ideas that cut through have never been more important. I’m delighted to chair the effectiveness jury that will reward the truly brilliant creative thinking that has driven proven profitable growth.”
The Media Lions category will this year be chaired by Mainardo de Nardis, CEO of OMD Worldwide. An internationally recognised thought leader in media innovation and trends, Mainardo de Nardis has led OMD since 2009.
During Mainardo’s tenure, OMD has twice been named Global Media Agency of the Year by Adweek, and US Agency of the Year by Advertising Age, while also earning top local honours in many of its 140 offices across 80 countries. In 2011, OMD was named the world’s top ranked media agency for the third consecutive time by RECMA. OMD has also been recognised as the world’s most creative media agency for an unprecedented five consecutive years by The Gunn Report for Media.
Prior to joining the Omnicom group of companies, Mainardo de Nardis was the global CEO of Aegis Media and before that he ran Mediaedge:cia worldwide. In 1993 he published “The European Media Map”, one of the first books on the development of the European and global media scene.
Commenting on the value of awards in today’s challenging business environment, Mainardo de Nardis says, “Beyond the aspirational and inspirational value, awards are also a critical key performance indicator for agencies, measuring our ability to deliver creativity and innovation that drives brand demand and transactions.”
Iain Tait, Global Interactive Executive Creative Director of Wieden+Kennedy, will be jury president of the Cyber Lions jury.
Iain’s most recognised piece of work is the Old Spice ‘Responses’ campaign where ‘The Man Your Man Could Smell Like’ created real-time video responses to fans. The campaign has been recognised around the world not only for its innovation but also for its effectiveness.
His role at Wieden+Kennedy is to oversee and guide the work coming out of all of the network’s offices, pushing to develop the work into ever more interactive and challenging areas. He works across the spectrum of the agency’s clients including: Nike, Coca-Cola, Target, P&G, and many more. In recognition of his contribution to the agency he was made a partner at the end of 2011.
Iain’s work has been awarded at Cannes Lions, The One Show, the Clio Awards, Art Directors Club, D&AD, Creative Circle and the Andy Awards. Media Age magazine named him the most influential person in new media in the UK in 2009. He’s also included in the 2010 and 2011 Creativity 50, Ad Age’s 25 Media Mavens and is one of Fortune Magazine’s 2010 ’40 Under 40’. In 2011 AdWeek named him one of the ten most creative minds in digital. And Iain was recently inducted into the AAF Hall of Achievement. He’s also a member of the World Economic Forum Council on the Future of Entertainment.
“I’m excited to guide a Cyber Jury that brings together the best talent from around the globe to recognise the greatest work in the world. There’s so much change taking place so rapidly in our space that it’s going to be tough to make sense of it all. But I’m confident we’ll prove this category is where creativity is vibrant, thriving, and shaping the industry,” comments Iain.
Entries for Creative Effectiveness Lions can be submitted until 17 February. Entries are open for all other categories.
For more information on Cannes Lions 2012 or to register to attend, please visit www.canneslions.com
More About the Jury Presidents
Creative Effectiveness Lions Jury president:
Global CEO, Havas
Global CEO, Euro RSCG Worldwide
Co-Founder One Young World
Honored by the World Economic Forum as a Young Global Leader, David Jones has distinguished himself as an industry visionary and proponent of corporate responsibility and social change. He is the youngest global CEO in the history of advertising, heading both Havas and Euro RSCG Worldwide. He was the driving force behind Kofi Annan’s TckTckTck Campaign for Climate Justice, one of the most successful cause campaigns in history, with 18 million people signing up as climate allies, and is co-founder of One Young World (described by CNN as the “junior Davos”), a nonprofit organisation that provides brilliant young people with a global platform through which to effect positive change. David is the creator of the Social Business Idea™ and author of best-selling book Who Cares Wins: Why Good Business Is Better Business, published in December 2011 by Pearson/FT Publishing. He also worked closely with David Cameron and the U.K. Conservative Party from 2007 up to and including Cameron’s election as prime minister in 2010.
David is a member of the Facebook Client Council. He was inducted into the American Advertising Federation’s Hall of Achievement in 2005, was voted one of the two top executives of the decade by readers of Adweek, was nominated as one of CR Magazine’s 2011 Responsible CEOs of the Year, and was named to the 40 Under 40 lists of both Crain’s New York Business and Advertising Age.
Media Lions Jury president:
Mainardo de Nardis
Sharper Insights A dynamic vision for the future. As CEO of OMD Worldwide, Mainardo is delivering on an aggressive agenda for the global network: one agency unified by an ambitious vision delivering it via a common operating system that integrates all aspects of the media ecosystem. The former CEO of both Aegis Media and Mediaedge:cia worldwide, Mainardo brings a wealth of proven experience and an entrepreneurial spirit.
For 30 years Mainardo has approached every client relationship with the same passion and commitment that defined his first experience at Y&R Milan. His inspiration ensures similar dedication among OMD’s 8500 talented professionals across cultures and disciplines. Under his tenure, OMD has twice been named Global Media Agency of the Year by Adweek and recognised as the world’s most creative media agency for an unprecedented fifth consecutive year by The Gunn Report for Media. RECMA also ranked OMD as number one globally in both 2010 and 2011 in their diagnostic report across twelve parameters.
A constant visionary, Mainardo founded and served as Chairman of MediaNetwork International, a European Association of local media independents dedicated to breaking new ground in the industry. In the 80’s he was also a co-founder of one of Italy’s ‘third wave’ ad agencies and later of the first media agency in that market. In 1993 he published “The European Media Map”, one of the first books on the development of the European and global media scene. An internationally recognised thought leader in media innovation, Mainardo will Chair the Cannes Festival Media Jury in 2012. He resides in New York and London with his family.
Cyber Lions Jury president:
Global Interactive Executive Creative Director
Iain joined W+K as Global Interactive Executive Creative Director in April 2010 and in December of 2011 was appointed as an agency partner.
His most recognized piece of work is the Old Spice ‘Responses’ campaign where ‘The Man Your Man Could Smell Like’ created real-time video responses to fans. The campaign has been recognized around the world not only for its innovation but also for its effectiveness.
His role at W+K is to oversee and guide the work coming out of all of the network’s offices, pushing to develop the work into ever more interactive and challenging areas. He works across the spectrum of the agency’s clients including: Nike, Coca-Cola, Target, P&G, and many more. In recognition of his contribution to the agency he was made a partner at the end of 2011.
He was one of the Creative Directors and founders of Poke. A digital creative agency with offices in London and New York. He worked on advertising and interactive design projects for a range of clients like American Express, Orange, Yahoo! and Zopa. Prior to that he worked at Oven Digital and Syzygy.
He also has startup experience, helping entrepreneurs and VC’s to connect in his role as Director of Product Development at First Tuesday. He also ran Nodding Dog, a joint venture with a TV production company developing hybrid TV / Interactive formats for UK television.
His work has been awarded by lots of industry bodies like Cannes, OneShow, Clios, Art Directors Club, D&AD, Creative Circle and the Andys. And he’s been lucky enough to judge many award shows including being Jury Chair for OneShow Interactive, D&AD and London International Advertising Awards. But nothing makes him happier than when ordinary real humans enjoy using and interacting with things that he’s made.
New Media Age magazine named him the most influential person in New Media in the UK in 2009. He’s also included in the 2010 and 2011 Creativity 50, Ad Age’s 25 Media Mavens and is one of Fortune Magazine’s 2010 ’40 Under 40. In 2011 AdWeek named him one of the 10 most creative minds in digital. And he was recently inducted into the AAF Hall of Achievement. He’s also a member of the World Economic Forum Council on the Future of Entertainment.
He has a degree in Psychology from the University of Edinburgh and the topic that motivates him most has always been by the ever-evolving relationship between people and technology.
He lives in Portland with his wife and identical twin toddlers. Which makes him incredibly proud and terrified in equal measure.
59th Cannes Lions International Festival of Creativity, 17-23 June 2012, Cannes, France:
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France.
As the most prestigious international annual advertising and communications awards, over 28,800 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation, Film Craft, Mobile, Branded Content & Entertainment and Integrated advertising, as well as the best Media, Direct, PR, Titanium and Creative Effectiveness ideas.
The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Close to 9,500 delegates from 95 countries attend seven days of exhibitions, screenings, as well as 57 high-profile seminars, 20 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.
For further information, please visit www.canneslions.com or contact:
Amanda Benfell, PR & Press Manager,
Cannes Lions International Festival of Creativity,
Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
Tel: +44-20-7728 4040; E-mail: firstname.lastname@example.org
Key Dates 2012:
Delegate Registrations Open
Creative Effectiveness Lions Deadline: 17 February 2012
Entries Deadline: 9 March 2012
Festival Dates: 17-23 June 2012