I remember when I used to be a copywriter we had those clients who like to¬†associate¬†big words with big images in an attempt to build a super image for their brand, most of the time it didn’t really work but that’s how stuff used to happen. Here is a cool ad by Derayah, the copy triggered the narrotor to ask the guys from the ad agency if what is he reading making any sense :)

Advertising Agency: Full Stop, Kingdom of Saudi Arabia
Creatives: Kamel Elthahiry, Kamel Elthahry, Omar Hilal
Director / Copywriter: Omar Hilal
Production Company: OmarHilalProductions / Block 8

Derayah, big words don’t necessarily mean good ads

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About The Author
- Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer

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