Deutsche Welle appoints Media Specs to head GCC distribution and marketing
Deutsche Welle (DW), Germany’s international broadcaster, has recently appointed Media Specs Corporate Solutions, the media and business solutions specialists, as its distribution and marketing agency in GCC.
The appointment came as a result of a successful event that took place in Dubai which was part of DW’s television re-launch for the Middle East market.
“We are very excited to work with a brand like DW. We believe there is a lot of communication potential for the brand and we are looking forward to supporting DW’s content and media platform’s strategy in the region. This partnership will allow us to deliver more efficient, consistent, and urbane support for the distribution and marketing activities,” said Raghid Eid, CEO of Media Specs.
“Media Specs have proved their level of creativity and professionalism during the re-launch of DW in the UAE market and we are looking forward to more successful collaborations. This is the debut of many activities to come, as DW plans to increase awareness among its target audience and to expand its platform’s contribution to the local market through new programs and content, which will be distributed using various platforms,” said Dr. Naser Shruof, DW’s Head of Distribution for Africa / Middle East.
DW (ARABIA) was re-launched in the Middle East on September 12, 2011, with a new grid and content, offering a diverse range of magazines and programs in Arabic during primetime, and focusing mainly on establishing a dialogue between Europe and the Arab world. So far, the success stories have started to add up with in the first few months.
Media Specs Corporate Solutions (MSCS) is based in Dubai, UAE, specialized in providing strategic and tactical solutions for media, business marketing and communication companies. The company aims to offer a different level of services, by helping its clients with identifying, creating, and implementing their strategic goals, as well as supporting them to achieve their overall growth plans.