The Digital Account Executive is the principle contact between the Agency and the Client and has ultimate responsibility for the client account. The incumbent works across multiple lines of an account developing and executing synergistic interactive solutions which help our Clients to grow their business and gain market share. The incumbent leads the digital team (creative, developer and project coordinator) from strategy development to solution delivery. The Digital Account Executive/Manager ensures that solutions provided are on strategy and meet the Agency’s standards and client expectations.
Skills
Comprehensive understanding of online strategy, marketing, media concepts and branding.
Excellent business development and project management skills.
Dynamic leadership, management and team building skills.
Ability and proven track record of new business development.
Strong client facing skills.
Successful track record managing multiple client assignments.
Sound qualitative & quantitative analytical skills
Knowledge of all agency functional areas; including production, media, research and database is preferred
Excellent oral and written communication skills.
Agency or internet professional services experience preferred
Interactive account experience is an advantage
Strong direct marketing experience with an integrated marketing perspective is critical
Agency and account management experience is preferable
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