Digital Asia Festival Announces Winners McCann, The Philippines, Take Platinum Award

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Digital Asia Festival now open for Entries and Delegate Registrations

8 November 2012 – The Digital Asia Festival, celebrating the best of Asia’s digital marketing industry, has drawn to a close in Beijing with the much anticipated Awards Ceremony, where the 2012 winners were revealed and celebrated.

Ten jury members, led by Matias Palm-Jensen, European Chief Innovation Officer, McCann Erickson, were present in Beijing to view, deliberate over and decide on the worthy winners. From over 600 entries, a total of 50 winners were chosen; of which one Platinum, 10 Gold, 18 Silver and 21 Bronze trophies were awarded. The much sought after Platinum award went to McCann, The Philippines, for their entry ‘Coke OFW’ for the Coca-Cola Export Company.

Speaking about the awards, Matias Palm-Jensen says, “The jury were a refreshing group of people with great human values and were able to think from a consumer perspective rather than through the eyes of agency people. We saw work of a very high standard which puts the region close to the rest of the world in terms of story-telling and defining the challenges faced by a brand. From a digital perspective we saw work that is defining what is modern and what are the modern challenges we are encountering.”

Australia took home the greatest number of trophies with nine, closely followed by China with eight and The Philippines with seven.

2012 Winners by Country:

COUNTRY TOTAL
Australia 9
China 8
Philippines 7
India 5
Japan 5
New Zealand 5
Thailand 5
Singapore 4
Hong Kong SAR 2

The Digital Asia Awards 2012 Agency of the Year Award, given to the agency that has amassed the most points across all categories, was presented to Wunderman (in partnership with Ogilvy, IKON, Naked), Sydney. Second place went to Colenso BBDO Auckland with McCann Thailand taking third.

Coca-Cola took home the Digital Brand Award, given to the brand that has used digital media to execute innovative ideas and achieve marketing success.

The Digital Asia Festival saw two packed days of content offering inspiration and networking opportunities to over 300 members of the digital industry. Some of the seminar highlights included Patrick Rona of DDB and Andrew Knott of McDonald’s APMEA discussing how McDonald’s is using digital as a strategic platform for growth; Jean Lin from Isobar in her seminar ‘Solving the Convergence 4.0 Puzzle’; Thomas Crampton from social@Ogilvy Asia Pacific and Dirk Eschenbacher of Ogilvy & Mather Asia Pacific with their seminar ‘Social is from Venus, Advertising from Mars’; Seng Yee Lau of Tencent Online Media Group, who discussed next generation marketing in China; and Atifa Silk, Editorial Director of Campaign Asia-Pacific who moderated the Digital Asia Festival Jury Panel with the discussion on what makes a successful digital marketing campaign.

Commenting on the 2012 awards, Terry Savage, Chairman of Lions Festivals, says “The Digital Asia Festival has provided a two day showcase of truly innovative digital work from the region, while an outstanding content programme has offered thought provoking insights and forward thinking inspiration. The jury chose some great winning work that has been honoured at the Awards Ceremony, which proved to be a true celebration of the region’s achievements in the digital field.”

The winners of the 2012 Digital Media Awards can now be viewed online at www.digitalasiafestival.com along with photos from this year’s Festival which took place across 7-8 November in Beijing.

AWARD TITLE AGENCY ADVERTISER COUNTRY
Platinum Coke OFW McCann The Coca-Cola Export Company Philippines
Gold Mall Without Boundary Gravitas Limited Sun Hung Kai Real Estate Agency Hong Kong SAR
Gold BYO Cup Day Leo Burnett Melbourne 7-Eleven Australia
Gold Share a Coke Wunderman (in partnership with Ogilvy, IKON, and Naked) Coca-Cola Australia Australia
Gold Share a Coke Wunderman (in partnership with Ogilvy, IKON, and Naked) Coca-Cola Australia Australia
Gold Mimeisthai at TEDx Clemenger BBDO Sydney TEDx Australia
Gold Bury the Past DDB DM9JaymeSyfu Gabriela Philippines
Gold See From Sound McCann Worldgroup/MRM Amarin Book Center Thailand
Gold Gunning for Gold on LinkedIn Interactive Avenues American Express India
Gold Share a Coke Wunderman (in partnership with Ogilvy, IKON, and Naked) Coca-Cola Australia Australia
Gold See From Sound McCann Worldgroup/MRM Amarin Book Center Thailand
Silver SingTel mioTV BPL Crisis Management MEC SingTel mioTV Singapore
Silver Did Your Designation Just Change? Interactive Avenues American Express India
Silver Gift Of Life TBWA Santiago Mangada Puno Energizer Philippines Inc. / Manikako Inc. Philippines
Silver BYO Cup Day Leo Burnett Melbourne 7-Eleven Australia
Silver Mimeisthai at TEDx Clemenger BBDO TEDx Australia
Silver Save Seven Colenso BBDO The New Zealand Breast Cancer Foundation New Zealand
Silver BYO Cup Day Leo Burnett Melbourne 7-Eleven Australia
Silver Gunning for Gold on LinkedIn Interactive Avenues American Express India
Silver Flying Book Ogilvy & Mather, Thailand Amway (Thailand) Thailand
Silver Nike Shoe Boxxxx beacon communications / Leo Burnett Tokyo Nike Japan Japan
Silver Birds & The Bees 2.0 DDB Group Singapore StarHub Singapore
Silver Why This Kolaveri Di Jack In The Box Worldwide & Sony Music Digital Marketing Team Sony Music Entertainment India India
Silver Demolition Site DDB Group Singapore Courts Singapore
Silver Gift of Life TBWASantiago Mangada Puno Energizer Philippines Inc. / Manikako Inc. Philippines
Silver Save Seven Colenso BBDO The New Zealand Breast Cancer Foundation New Zealand
Silver Mirainihon Project TBWA\Hakuhodo TBWA\Hakuhodo Japan
Silver Crop Circle Interone China BMW China China
Silver Mr. Bao Ogilvy Beijing IBM China
Bronze Knorr 321 Recipe Application – Nutrition Hub AKQA Shanghai Unilever China
Bronze Blue Mobility App That Makes Drivers Act MediaCom Beijing Volkswagen (China) China
Bronze Birds & The Bees 2.0 DDB Group Singapore StarHub Singapore
Bronze Crop Circle Interone China BMW China China
Bronze Why This Kolaveri Di Jack In The Box Worldwide & Sony Music Digital Marketing Team Sony Music Entertainment India India
Bronze It’s More Fun in The Philippines BBDO Guerrero Department of Tourism Philippines
Bronze Red Cross SOS to SMS Lowe Philippines Philippine Red Cross Philippines
Bronze Good Energy Taxi TBWA\Digital Arts Network Mercury Energy New Zealand
Bronze The Wine is Over Colenso BBDO DB Breweries New Zealand
Bronze Spare Space, Spread Love NIM Digital Johnson’s Baby China
Bronze Mr. Bao Ogilvy Beijing IBM China
Bronze Chinese New Year Unsung Heroes OMD HK/DDB Group HK McDonald’s Hong Kong Hong Kong SAR
Bronze Mimeisthai at TEDx Clemenger BBDO Sydney TEDx Australia
Bronze The Incredible Sharpness McCann Worldgroup/MRM Italasia Electro Thailand
Bronze Coca-Cola’s Hello Ogilvy&Mather Japan Coca-Cola Japan Japan
Bronze Nike Shoe Boxxxx beacon communications / Leo Burnett Tokyo Nike Japan Japan
Bronze Realtime Olympics NIM Digital McDonald’s China
Bronze The V Motion Project Colenso BBDO Frucor Beverages New Zealand
Bronze Nike Shoe Boxxxx beacon communications / Leo Burnett Tokyo Nike Japan Japan
Bronze Gift Of Life TBWA Santiago Mangada Puno Manikako Inc. / Energizer Philippines Inc Philippines
Bronze Flying Book Ogilvy & Mather, Thailand Amway (Thailand) Thailand

 

The Digital Asia Festival
The newly-launched Digital Asia Festival, incorporating the well-established Digital Media Awards, is a learning, networking and celebration of the best that Asia’s digital marketing industry has to offer. Now in its sixth year, the awards continue to showcase and honour the expanding digital media and entertainment industries. At a time when digital expertise has never been more important, the Digital Media Awards offer clients, agencies and media owners the chance to display their digital offering. The annual awards receive over 800 entries and are judged by an independent jury consisting of leading client marketers, digital media practitioners, agency strategists and other experts in the digital field. The Digital Asia Festival presents a compelling programme of seminars, digital showcases, networking and awards and offers a great platform for brands and the online community to reach into new media and markets. The Digital Asia Festival is organised by Lions Festivals and Haymarket Media Asia. www.digitalasiafestival.com

Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals
Lions Festivals is the organiser of Cannes Lions and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx, Spikes Asia, the Festival of Asian Marketing Effectiveness, and the Digital Asia Festival.

Its flagship festival, the Cannes Lions International Festival of Creativity, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence.
Lions Festivals is powered by Top Right Group
www.lionsfestivals.com

Author Bio

Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer