08 August 2012 – Digital Asia Festival, the two-day event for learning, networking and celebrating Asia’s best digital marketing communications, has appointed Matias Palm-Jensen, European Chief Innovation Officer of McCann Erickson, to lead the judging process of this year’s Digital Media Awards, which are central to the festival.

Matias Palm-Jensen, creative heavyweight and founder of Swedish digital agency Farfar, joined McCann Erickson in May 2011 as European Chief Innovation Officer. He is responsible for strengthening McCann Worldgroup’s digital presence and capabilities across Europe and ensuring that digital is strongly integrated into every part of the client’s business.

Matias has been involved in the creative and digital world of advertising since the beginning of the digital era. Working for MTG and the Swedish media mogul Jan Stenbeck, Matias developed and produced one of the first and biggest European web portals in 1992.

In 1996, Matias started his first digital agency, Spiff Industries, a well-recognised and award-winning Swedish shop, with a focus on the Scandinavian market. He then moved on and founded Farfar (Swedish for “grandfather”) in 2000 to expand to global brands, giving clients a platform and channel in the new digital space. Global clients included Diesel, ABSOLUT and Nokia.

In 2001, within just a year of its founding, Farfar began winning at Cannes Lions, continuing to win various Lions for nine consecutive years, including two Cyber Lions Grands Prix – one for Milko with the ‘Music Machine’ campaign in 2001 and the other for the Diesel ‘Heidie’s 15MB of Fame’ campaign in 2007.

The last Farfar campaign Matias was part of was “The world’s biggest signpost” for Nokia. In 2010 this campaign won eight Cannes Lions in five different categories. The campaign was also recognised by The Gunn Report as the most award-winning piece last year.

At Cannes Lions, Matias has served as a juror three times in the last decade, including on the Titanium and Integrated Lions Jury.

Matias has a PhD in Law and Economics, and studied Film at the University of Stockholm. He lives in London. Matias is also a member of McCann Worldgroup’s Creative Leadership Collective, a group of the network’s top creatives.

Commenting on his appointment, Matias says, “I am excited to see all of the digital creativity coming out of the APAC region where there is some extraordinary work being made – and am honoured to lead the jury in this task.”

Terry Savage, Chairman of Lions Festivals, says, “A highly regarded digital creative, Matias will bring to the table his great passion, forward-thinking and outstanding knowledge in digital communications. We are delighted that he will take up the challenge to chair the Digital Media Awards.”

The Digital Media Festival, incorporating the Digital Media Awards, will take place 7 and 8 November at the Grand Millennium hotel in Beijing, China. The Digital Asia Festival offers clients, agencies, media owners, production and design companies a platform to showcase their best work across media, entertainment, apps, gaming, online PR and online marketing, as well as participate in a compelling content programme, network and attend the awards that recognise the digital marketers and their agencies for outstanding work in promoting products and services.

To submit entries or register to attend, please go to www.digitalasiafestival.com. Entries deadline is 31 August 2012. Delegates registering before 28 September can enjoy an early bird fee of US$350.

Matias Palm-Jensen

The Digital Asia Festival
The newly launched Digital Asia Festival, incorporating the well-established Digital Media Awards, is a learning, networking and celebration of the best that Asia’s digital marketing industry has to offer. Now in its sixth year, the awards continue to showcase and honour the expanding digital media and entertainment industries. At a time when digital expertise has never been more important, the Digital Media Awards offer clients, agencies and media owners the chance to display their digital offering. The annual awards receive over 800 entries and are judged by an independent jury consisting of leading client marketers, digital media practitioners, agency strategists and other experts in the digital field. The Digital Asia Festival presents a compelling programme of seminars, digital showcases, networking and awards and offers a great platform for brands and the online community to reach into new media and markets. The Digital Asia Festival is organised by Lions Festivals and Haymarket Media Asia

Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, Asian Marketing Effectiveness Festival and the Digital Media Festival for APAC. The business is managed by i2i Events Group, which delivers world-class exhibitions, large scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com

Key 2012 Dates
Entries Deadline: 31 August 2012
Delegate Early Bird Registration Ends: 28 September 2012
Digital Asia Festival Dates: 7 & 8 November, Millennium Hotel, Beijing, China

Digital Asia Festival Names Matias Palm-Jensen as Jury President

| Newswire |
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