Job Description
· Be part of the senior creative team
· Be the champion of the digital medium both creatively and within the agency as a whole
· Be the inspiration for a new way of “joined up” thinking
· Be required to build a new expert and passionate digital team within TBWARAAD, initially in the UAE and latterly in key offices around the region
· Be required to recruit key creative and production team members
· Form a team with the Regional CD and Dubai ECD, plus the regional CD’s
· Help grow digital competence and creative capability throughout the group
· Work with the regional offices on key campaigns and pitches
Candidate Profile
· An existing Digital CD or at least an ACD in a larger shop
· A dedicated digital specialist rather than a senior Art Director that has some Digital work in their book
· A CD with a good understanding of business strategy
· Clearly a digital evangelistenthusiast and who passionately keeps up with what’s new and what is coming down the pipe
· An ideas machine with ability to prove the above with real work examples
· A real team player, confident and ready to champion the right solution
· The right fit for the TBWARAAD culture
· Have infectious enthusiasm
· Be a compelling presenter
· A natural mentor as they will play a major part in educating the whole TBWARAAD organization, creatives, account handlers and senior managers, in digital to give them the confidence to integrate the medium into all future campaigns then positively and assertively sell it to their clients and prospects
· Also experienced in Sales Promotion and CRM
· Preferably male (to be able to visit KSA); though this is a nice to have but not essential – the quality of the candidate as a person, a creative leader and their fit with the TBWARAAD is paramount
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