How would a simple Egyptian pastry guy react when an international pizza brand like Domino’s Pizza becomes a local competitor? This is a light campaign for Domino’s Pizza created by TBWARAAD in Dubai, the campaign won a silver award in the Interactive category at the Dubai Lynx 2010.
These commercial leads to the website www.12.ws, which redirects to a Domino’s website where you can find out more about characters of the campaigns, and download some backgrounds. My favorite character is Zaki Logo, the advertising and promotions guy, or simply the weird dude! 😀
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