How would a simple Egyptian pastry guy react when an international pizza brand like Domino’s Pizza becomes a local competitor? This is a light campaign for Domino’s Pizza created by TBWARAAD in Dubai, the campaign won a silver award in the Interactive category at the Dubai Lynx 2010.

These commercial leads to the website www.12.ws, which redirects to a Domino’s website where you can find out more about characters of the campaigns, and download some backgrounds. My favorite character is Zaki Logo, the advertising and promotions guy, or simply the weird dude! 😀

Check out the AdZen for more cool and amazing work, all done here in the Middle East. And join to build your own ad gallery for free!

Regional Creative Director: Nirmal Diwadkar
Executive Creative Director: Milos Ilic
Creative Directors: Malek Atassi, Fouad Abdel Malak
Copywriters: Bassam Doss, Malek Atassi, Omar Hilal
Art Directors: Rabih Najjar, Hesham Ezzat
Agency Producers: Rouba Asmar, Wael Samir
Account Manager: Zaher Ayat
ECU Productions Producers: Nihal Gabr, Moetaz Thabe, Omar Hilal, Joaquim Miquel

Domino’s Pizza and the local pizza master!

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About The Author
- Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer

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