This is a great awareness campaign by Chevrolet aimed at people underestimating the importance of seatbelts, the campaign was created by McCann Santiago in Chile.
What I like about the campaign is the power of the visual, seats are represented by canons, slingshots and catapults, which is the case if you’re not wearing the seatbelt during an accident. I like this campaign, and I think we all should share the message!
Advertising Agency: McCann Santiago, Santiago, Chile
Creative Director: Ricardo Corsaro
Art Director: Francisco Guzmán
Copywriter: Lucciano Marisio
Illustrator: Garage Studio