Don’t text and drive, avoid accidents!

What a powerful awareness ad aimed at drivers who text and drive, texting while driving is much worse than talking and yet many people still do that. But I’m not sure if it’s really a good idea to use an iPhone in the advertisement, although Apple should consider it as an opportunity to be part of it.

Advertising Agency: Publicitas S&S Publicis, Guayaquil, Ecuador
Creative Director: Santiago Naranjo
Art Directors: Daniel Murillo, Edison Orbea
Copywriter: Carla Zambrano
Photographer: Edmundo Morla
Designers: Pablo Sornoza, Julio Hurtado