Such a wonderful initiative by Brazilian telco Oi, in order to bring back the magic of Christmas they created the Magical Payphone, a device that was installed in public in Rio de Janeiro to connect kids with Santa Claus, while talking to Santa, kids received cool gifts and enjoyed some warm Christmas time.
This is so wonderful, true happens created by advertising!
Advertising Agency: NBS, Brazil
Creative Directors: André Lima, Pedro Feyer, Marcello Noronha, Moacyr Netto
Art Directors: Vinicius Cunha, Marcos Hosken
Copywriters: Moacyr Netto, André Jardim, Bruno Pinaud, Ricardo Weistman
Producers: Andrea Metzker, Leonardo Lino, Álvaro Figueira
Production Company: Dínamo Filmes
Director: Dan Gifford