DTCM launches #MyDubai e-Museum

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MyDubai Collage - Adventure1 landscape

– 75,000 images and videos submitted on Instagram via #MyDubai in first week of HH Sheikh Hamdan’s initiative
– @MyDubai on Twitter and Instagram will display selection of images, videos and stories, with 10 images chosen each week to add to the ‘museum’s collection’
– DTCM working with a number of businesses and governmental departments on other #MyDubai projects which will combine to create ‘World’s First Autobiography of a City’

Dubai, UAE; 13th January 2014: The overwhelming response to the launch of the #MyDubai initiative during its first week has led to the creation of an online museum which will showcase the lives of the Emirate’s residents and visitors through images, videos and stories. The #MyDubai e-Museum will be housed on @MyDubai – the official Instagram and Twitter pages for the initiative – and was launched today with a selection of 25 images drawn from the 75,000 already submitted and showing the diversity of life in the Emirate.

#MyDubai was announced on 5th January by HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, with a request on his instagram and twitter accounts for residents and visitors to join him in creating “the world’s first autobiography of a city” by sharing compelling moments of their lives during 2014 by using the hashtag #MyDubai. The request has resulted in more than 75,000 photo and video submissions on Instagram following HH Sheikh Hamdan’s request to demonstrate the unique identity and true culture of the city that lie beneath the urban and technological advancements for which it is known. The first week of #MyDubai also resulted in more than 27,000 Twitter mentions, and 198 million Twitter impressions.

The #MyDubai e-Museum is the first of a number of projects which will combine to create the multi-media autobiography and will be managed by the Department of Tourism and Commerce Marketing (DTCM). Every week throughout the year 10 images submitted on the #MyDubai hashtag will be selected to join the museum’s ‘collection’ and shown on www.instagram.com/mydubai while www.twitter.com/mydubai will exhibit a selection of articles, stories, images and videos.

Announcing the #MyDubai e-Museum, H.E Helal Saeed Almarri, Director General of Dubai’s Department of Tourism and Commerce Marketing, said: “The response from residents and visitors during the first week of #MyDubai has been remarkable, both in terms of the number of submissions and the quality of photography. The submissions have shown the passion that people have for our Emirate and the very different ways people experience the city through the lives they lead. By launching the #MyDubai Twitter and Instagram pages, we will create an online museum that displays the best of the wide range of submissions and creates a permanent exhibition which residents and visitors have the opportunity to contribute to.

“DTCM is working with a number of partner organisations and governmental departments on other #MyDubai projects which will harness the creativity within the Emirate and provide further channels through which to tell the stories of residents and visitors. Together with the photos, videos and stories we receive via the hashtag #MyDubai, these projects will combine to create the world’s first autobiography of a city, told through a broad range of media and channels.”

MyDubai Collage - Arts and Culture 1 landscape

The diversity of the subject matter shown in the 75,000 instagram submissions demonstrates the different facets of life in Dubai with common themes for the week 5th January to 12th January being:
Family activities
Scenic imagery and the nature of the desert and the marine environment and hidden parts of Dubai
Iconic buildings such as Burj Al Arab, Burj Khalifa and Atlantis, with the photographs taken from lesser known angles
Dubai Shopping Festival
Adventurous activities such as skydiving and desert safaris
Rain!

The #MyDubai e-Museum can be found at:
www.instagram.com/mydubai
www.twitter.com/mydubai

Photographs

The first 25 Images which have been chosen as the start of the collection of #MyDubai e-Museum are included – the name of the image is the instagram handle of the photographer

A number of photo collages have also been included showing common themes of photographs submitted in the first week of the #MyDubai initiative
Adventure activities
Food
Hidden Dubai
200 Nationalities
Arts and Culture
Events
Family Activities

About Dubai’s Department of Tourism and Commerce Marketing (DTCM)
With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai’s Department of Tourism and Commerce Marketing’s (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.

DTCM is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector; markets and promotes the Emirate’s commerce sector; and is responsible for the licencing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.

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