du enters into strategic alliance with Google™ and launches its new Business Super 600-G Plan for SMBs

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du and Google

Value-packed Business Super 600-G includes national and international minutes, SMS, national data, and in-built fantastic Google AdWords benefits

Dubai, UAE, 8 September 2013: du understands that effective communication, especially online, is vital for small and medium enterprises (SMBs) in today’s challenging business environment. With the intention of making business communications even more effective than ever, du is pleased to announce its strategic partnership with Google. This strategic alliance makes the telecom a Premier SMB Partner of Google™’s AdWords advertising programme in the UAE.

The partnership will allow du to provide new products and solutions to the SMB market in the UAE starting with the launch of its newest mobile plan, Business Super 600-G.
With a pioneering product such as Business Super 600-G, du’s customers will not only get the value-added benefits that du’s Business Super Plans are renowned for, but also benefit from the additional power of the Google™ AdWords platform to boost online presence through the internet’s most popular search engine.

“Communication is becoming increasingly digital. It is imperative for our SMB customers to maximise this opportunity and make their presence felt where their customers are. Based on our own experience and feedback from our customers, we are proud to announce Business Super 600-G – the newest and an unprecedented Plan of its kind and a must-have tool for SMBs looking for the best value and benefits from their mobile plan,” said Fahad Al Hassawi, Chief Commercial Officer, du.

He added: “Business Super 600-G combines everything that a business needs to effectively and efficiently grow: a solid communications allowance with national and international connectivity, with the incredible power of Google AdWords to help spread awareness through the internet. There are around 12,000 SMBs established in the UAE every year, and we know that the right communication and marketing is essential for every business if it is to achieve success. The Business Super 600-G Plan will enable SMBs to stay ahead of their competition.”

Speaking at the launch, Mohamad Mourad, Regional Manager – Gulf, Google, said: “As a Premier SMB Partner, du will provide full-service AdWords account management on behalf of local merchants, from account setup and activation, to ongoing campaign maintenance and optimization. This agreement is designed to build on du’s existing relationships with marketers, particularly small and medium-sized businesses, and encourage them to use online advertising as a cost-effective way to find and target new customers, whether they are just around the corner or across the globe”.

He added, “As a Premier SMB Partner, du’s sales force is equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform.”

Customers subscribing to the Business Super 600-G Plan will receive the following benefits:

Monthly Fee AED600
National Minutes 750
International Minutes* 750
National SMS 375
International SMS* 375
Free National Data 1GB
Closed User Group discount 75.00%
Google AdWords Credit AED 750

*International units are to 190 destinations. After consumption of bundled minutes and SMS, charges will be as follows: national calls: AED0.30/min; international calls: AED1.25/min; national SMS: AED0.18/SMS; international SMS: AED0.6/SMS. Additional data can be purchased through mydata.du.ae from any du smartphone.

The Business Super 600-G Plan comes with fantastic Google AdWords benefits which include: an exciting session to discover the world of online advertising, Account setup, Campaign management of Google AdWords credit worth AED750. Google AdWords provides an intuitive advertising solution that creates online visibility for businesses, providing them with an unprecedented advantage over their competition.

SMB customers subscribing to the Business Super 600-G Plan can also buy Google AdWords packages that best suit their budgets, and their Marketing and Product/services spends per calendar. du offers SME customers five packages of different denominations, ranging from AED 1,000 for a Bronze package, to AED7,500 for a Platinum package. The higher priced packages offer not only an increase probability of the customer’s ads being visible at Google and the Google Display Network, but also an enhanced and more customized service level from du. Google AdWords packages are available for customers in a standardized offer, giving them price transparency, price predictability and value for money.

The Google AdWords packages are as follows:

Product Features Bronze Silver Gold Titanium Platinum
Cost AED 1,000 AED 1,500 AED 2,500 AED 5,000 AED 7,500
Campaign Objectives and Strategy Yes Yes Yes Yes Yes
Account setup Yes Yes Yes Yes Yes
Campaign strategy discussion No Once every 3 months Once every two months Once a month Twice a month
Regular Reporting (monthly) Automated Report Automated Report 1 AdHoc Report 2 AdHoc Reports 2 AdHoc Reports
Customized Reporting ROI – conversion tracking No No Yes Yes Yes
Customer Care Support (phone, e-mail) email only email only phone and email phone and email phone and email + dedicated line for account manager
Conversion/lead tracking tool  – call tracking No No Yes Yes Yes
Display Campaign – Banner Ads (Dedicated Display Only Campaign) opt in GDN opt in GDN Dedicated Campaign Dedicated Campaign Dedicated Campaign
Remarketing No No Yes Yes Yes

To subscribe to the Business Super 600-G Plan and the Google AdWords packages, customers can visit their nearest du Shop, contact their account manager or visit www.du.ae.

About du
We opened for business in 2006. We offer mobile and fixed telephony, broadband connectivity and IPTV services to individuals, homes and businesses. We also provide carrier services for businesses and satellite up/downlink services for TV broadcasters.

As a rapidly-growing enterprise, we have a team of experts working to enhance and expand our bouquet of service offerings. Our people come from over 60 countries – we mirror the rich cultural diversity of our nation, while being able to serve our customers in a variety of languages.

Over 50% of our senior management team and customer-facing employees are UAE nationals, and we remain committed to providing fulfilling opportunities for quality talent in a cosmopolitan working environment.

By the end of Q1 2013, more than 6.6 million people and over 50,000 businesses have chosen to use our services. In a survey conducted by ARC Chart, we were named the Best Mobile Broadband Network 2012 in the Middle East and Africa region. We also ranked first in MENA’s Standard & Poor/Hawkamah Environmental, Social and Corporate Governance Index in 2011.

du is 39.5 percent owned by Emirates Investment Authority, 20.081 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining stake by public shareholders. du is listed on the Dubai Financial Market (DFM) and trades under the name ‘du’.

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