DUBAI, February 28, 2012/PRNewswire/ — ‘Dubai means business’, an international print and online campaign commissioned by Falcon and Associates, launched today. The campaign emphasizes Dubai’s strategic key geographical location between east and west and showcases its success stories in trade, infrastructure and entrepreneurship through the use of impressive facts and figures that show that ‘when you run the numbers, Dubai means business’.
The campaign’s narrative is told by key representatives from the private and public sectors who speak about the opportunities that exist for business, from SMEs to large multinationals, in Dubai.
The campaign will target key international markets where Dubai has existing and growing business and trade relationships extending from Australia and China in the east, through to India and the UK, and as far west as Brazil and the US. Short edits of the films will run on international online media such as Financial Times, The Economist, Wall Street Journal and other leading websites to effectively reach audiences in each of the target markets as well as locally in the UAE and regionally in the Middle East.
Regarding the launch, Ahmad Abdullah Al Shaikh, Director General of the Government of Dubai Media Office, commented “The campaign strongly demonstrates the energy, growth and opportunity that exist in Dubai. The UAE, and Dubai’s, constant pursuit of excellence has solidified the leading global position it holds today. With half of the world’s Fortune 500 companies having headquarters here, and 46% of the UAE economy comprising SMEs, Dubai is a global and enabling business hub strategically located between east and west, providing an ideal launching pad for companies of any size”.
The campaign will run until June 2012 and will be supported with corresponding print and online banner ads. The films will be available to watch at http://vision.ae/business/numbers
About Falcon & Associates
Falcon and Associates FZ-LLC is an independent strategic advisory and implementation company that was established to deepen the understanding and appreciation of the vision of Dubai both nationally and internationally. Falcon delivers initiatives to help with the long-term strategic positioning of Dubai as part of the UAE, by partnering with businesses and government departments to deliver specific social, economic and trade-related goals.