Dubai Lynx and YouTube Launch 7-Day Brief 2014

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21 November 2013 – The Dubai International Festival of Creativity is once again teaming up with YouTube to launch the 7-Day brief 2014, a competition to showcase creative skills by producing a commercial for a non-for-profit organisation.

At midday (UAE) on Thursday 9 January 2014, a brief will be released on YouTube set by a well-known charity, whose identity will remain secret until then. Participants will have just seven days, until midday (UAE) on Thursday 16 January 2014, to make a 30-60 second ad, in English or Arabic, aimed at raising awareness for the charity and upload the film to www.youtube.com/user/officialdubailynx for the public to view and share, further building recognition for the non-for-profit organisation.

One winning commercial will be selected by a panel of top industry creatives from the MENA region led by Bechara Mouzannar, Chief Creative Officer of Leo Burnett MENA. The judging panel have added new criteria this year, which assess the first five seconds of the commercial, taking into account YouTube’s TrueView ad format which gives viewers the option to skip ads after viewing the first five seconds. The winner will receive a complimentary registration to attend the 2014 Dubai Lynx International Festival of Creativity and Dubai Lynx Awards, a round-trip airfare to travel to Dubai, hotel accommodation for four nights in Dubai, expenses, as well as the unique opportunity to recut their winning film during the festival with The Collective, the content creation company of the future that uses crowd sourcing and technology to collectively bring television, web, mobile or any content to life. The Collective will also offer the winning filmmakers an internship to further support and build the Middle East film community.

Tarek Abdalla, Head of Marketing for Google MENA, says: “The MENA region has vibrant talent to create amazing content and YouTube provides a unique platform for people to share their creativity, connect and inspire others.”

Emma Lancaster Farmer, Dubai Lynx Festival Director adds, “We are delighted to partner again with YouTube for this truly exciting competition. By putting creative powers to the test whilst raising awareness for a charity, there is the potential to springboard the winner’s career prospects and provide them with the experience of a lifetime.”

With more countries eligible to participate this year, contestants from Algeria, Bahrain, Egypt, Jordan, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, United Arab Emirates and Yemen can submit films. For more information and full terms and conditions, please visit http://www.youtube.com/user/officialdubailynx or http://www.dubailynx.com/talent_training/youtube/

Dubai Lynx and YouTube Launch 7-Day Brief 2014

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 7th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com

About Lions Festivals
Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/

Key Dates:
Delegate Registration: Open
1st Delegate Early Bird Discount: available until 31 December 2013
2nd Delegate Early Bird Discount: available until 30 January 2014
Entries: Open 1 December 2013
Earlybird entry deadline: 30 January 2014
Entry deadline: 6 February 2014
Festival Dates: 9–11 March 2014
Dubai Lynx Awards: 12 March 2014

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Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer