Dubai Lynx Announces Integrated Shortlist

7 March 2012 – The last of the shortlists for Dubai Lynx have today been announced. The Integrated Jury, made up of seven members from other juries, has viewed 54 entries from the Integrated category, arriving at a shortlist of ten.

Yesterday saw the final day of the Festival and a fantastic line-up of seminars and workshops. Gastón Bigio, Ted Royer and Jacki Kelley all took to the stage to give their President’s Address, while further seminars included Saatchi & Saatchi Worldwide, The Sweet Shop, Aegis and Microsoft. Meanwhile workshops were given by Patrick Collister, Publisher of Directory and Emmanuel Legros, Sales Director EMEA AT Gemalto. Yesterday’s events culminated in the Dubai Creative Club Party at Mahiki, offering delegates another chance to network and socialise with fellow industry peers.

Ongoing throughout the Festival, 14 teams have been battling it out in the Young Lynx Integrated Competition. Competitors have today presented their campaigns to a dedicated jury who have deliberated and decided on the worthy winners. The winning Gold team will be announced at tonight’s Awards Ceremony.

Tonight’s Awards will not only see the winners revealed and celebrated to a crowd of over 1,500 guests, but the Advertiser of the Year, P&G, and the Dubai Lynx Advertising Person 2012, Raja Trad, CEO of Leo Burnett Group MENA and member of the Leo Burnett Worldwide Global Leadership Council, will also be honoured in front of a crowd of over 1,500 guests. Further announcements will include the Network of the Year, Agency of the Year, Media Agency of the Year and the new Lynx Palm Award.

All of the winners will be available to view through the website from tomorrow, Thursday 8 March, at

The Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partner, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 5th Dubai International Advertising Festival will bring to the Middle East and Africa a series of high-profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx advertising awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR and Integrated advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.

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Dubai Lynx Announces Integrated Shortlist

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