Dubai Lynx Digital Lab Launches Offering Targeted Digital Training Powered by TBWA\RAAD DAN

29 January 2013 – The Dubai Lynx International Festival of Creativity is pleased to announce the launch of a brand new learning stream, The Dubai Lynx Digital Lab, which will take place during this year’s Festival, 10-12 March 2013.

The Dubai Lynx Digital Lab is a learning programme designed for both marketers and people working within agencies who are interested in bettering their knowledge about using digital for creative communications. Brand Managers, Marketing Managers and digital enthusiasts who have been working within their roles for around five years will find the programme beneficial in advancing their skills, knowledge and abilities within the digital area and will leave understanding how to use digital for greater effectiveness.

Driven by its own dedicated tutor, the programme will see tailored sessions and presentations take place across two and a half days. Alongside this, attendees of the Dubai Lynx Digital Lab will benefit from all that the Festival has to offer including seminars and workshops, exhibitions of inspiring work and dedicated networking opportunities.

“It’s a really big year for talent and training at Dubai Lynx and we’re excited to be able to add the Dubai Lynx Digital Lab to compliment the line-up of learning programmes. The world of digital is fast-paced and ever changing and the Digital Lab will teach essential skills to allow marketing professionals to innovate and remain on top of the game,” says Emma Lancaster, Festival Director of Dubai Lynx.

Reda Raad, COO of TBWA\RAAD, sponsors of the Dubai Lynx Digital Lab, commented: “The digital space in which brands and users inhabit is becoming increasingly complex and this new landscape is too complicated for digital generalists. TBWA\RAAD’s Digital Arts Network (DAN) will be delivering a number of interactive sessions that will bring a deeper understanding of the ways in which digital creativity and laser focused problem solving can be applied to communication campaigns, taking them to the next level in terms of user experience.”

A maximum of 20 places are available, anybody interested in taking part should contact with their details and a copy of their CV. Further details can be found online at

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The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.

About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival.

Its flagship festival, the Cannes Lions International Festival of Creativity, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.

About Motivate Publishing
Motivate Publishing is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate Publishing is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.

In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity.

Dubai Lynx Digital Lab Launches Offering Targeted Digital Training Powered by TBWA\RAAD DAN

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