Dubai Lynx Highlights Importance of the Next Generation with Two Student Awards

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DubaiLynx2014-6

– MASAR STUDENT CREATIVE AWARD FOR PRINT
– *NEW* STUDENT CREATIVE AWARD FOR INTEGRATED

21 November 2013 – The 2014 edition of the Dubai Lynx International Festival of Creativity is set to encourage the next generation with the inclusion of two student awards: The newly launched Student Creative Award for Integrated and the Masar Student Creative Award for Print, which is returning for a second year.

“We’re delighted to be able to include these two new awards as part of our investment in the talent of the future. It’s an invaluable and exciting opportunity for any student looking to break into the creative communications industry, putting their skills and talent in front of industry experts”, says Emma Lancaster Farmer, Festival Director of Dubai Lynx.

The new Student Award for Integrated competition will run from now until 13 January 2014 and asks entrants to submit a campaign, via www.dubailynx.com, to fit the brief set by the designated charity Al Noor; a training centre for children with special needs that has been providing quality professional care to the special needs community of Dubai for the past 32 years. Competitors are asked to create an integrated campaign that raises awareness of the charity in the community by using three different types of median, two of which must be in English and the third in Arabic.

Now into its second year, the Masar Student Creative Award for Print asks students to create an original advert in response to a brief set by the chosen charity, the Dubai Autism Centre (DAC). DAC is a non-profit organisation providing information, support, advice and training to professionals and parents of children with Autism. The brief asks that the advert increases public understanding of the signs of Autism and changes the audiences mind set to a positive outlook. The advert can be produced in either Arabic or English and entries are currently being accepted until 13 January 2013. Speaking about the competition Faisal Bin Haider, Chief Executive Officer /Printing and Distribution Sector at Dubai Media Incorporated says, “We are proud to launch the 2nd edition of the Masar Student Creative Award for Print for 2014. As with the last edition we, ‘Masar Printing and Publishing’, are honored to grant students the opportunity to take advantage of the many ways that exist to explore the unfamiliar in creativity and innovation. This competition symbolizes the UAE aspirations and vision on supporting education and creativity. Also I would like to pass this message to every participant – prepare yourself for the challenge, excitement and inspiration.”

The competitions will be judged by a specially selected jury made up of experts from across the region. Bechara Mouzannar, Chief Creative Officer of Leo Burnett MENA will preside over the jury. Commenting

on his role he says, “The Student Integrated Award that will be launched at Dubai Lynx 2014 is great news to all the agencies in the region. Integration is today the name of the game. Helping students embrace Integration at an early stage, will not only help them be more in sync with today’s reality but will also make it easier on all advertisers and agencies to truly, madly, deeply experiment more Integration on their regular campaigns. The Student Print Award will also allow students from the region to experiment new ways of communicating visual coincidences for a cause. It is both an honour and a privilege for me to be the inaugural president of the Student Integrated & Print Awards’ jury.”

The chosen shortlisted work will be on display throughout the Festival with the winners being honoured and awarded during the Dubai Lynx Awards Ceremony, which brings the Festival to a close on 12 March 2014. Both competitions are free to enter and open to students in full time education aged 25 years and under. Entries are now open and being accepted through the website. A must enter opportunity for any student aspiring to a future in the creative industries, the winners of both competitions will be rewarded with a trip to the Dubai Lynx International Festival of Creativity that includes the cost of flights and accommodation. Further information as well as the rules and full briefs can be found at http://www.dubailynx.com/talent_training/.

Dubai Lynx Highlights Importance of the Next Generation with Two Student Awards

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Lions Festivals together with their regional partners, Motivate, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 7th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Academies, The Young Lynx Competitions and Networking evenings are amongst the events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region. www.dubailynx.com

About Lions Festivals
Lions Festivals Limited is the organiser of international and regional festivals of creativity in communications, including its flagship event, Cannes Lions International Festival of Creativity, Eurobest and Lions Health as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com. Lions Festivals is powered by Top Right Group.

About Motivate
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.
In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/

Key Dates:
Delegate Registration: Open
1st Delegate Early Bird Discount: available until 31 December 2013
2nd Delegate Early Bird Discount: available until 30 January 2014
Entries: Open 1 December 2013
Earlybird entry deadline: 30 January 2014
Entry deadline: 6 February 2014
Festival Dates: 9–11 March 2014
Dubai Lynx Awards: 12 March 2014

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Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer