11 March 2013 – Dubai Lynx yesterday opened its doors to over 1,300 delegates, marking the start of the 6th International Festival of Creativity and three days of inspiration for the MENA region.
Shortlists for 13 of the 15 entry categories have this morning been released as follows: Film 33, Print 73, Outdoor 37, Radio 16, Media 68, Direct 32, Promo & Activation 31, Interactive 25, Print & Poster Craft 27, Film Craft 35, Design 40, PR 19, Mobile 6. All shortlisted work is currently being exhibited and screened at the Madinat Jumeirah in Dubai, home to the 2013 Festival.
Kicking off yesterday, a packed programme of 24 seminars, given by world-class global speakers, is taking place throughout the Festival. Some of the speakers that have already taken to the stage include Daina Middleton, Global CEO of Performics; Tarek Miknas, CEO of FP7/MENA; Elliot Polak, Founder & CEO of Textappeal; Morihiro Harano, Creative Director, Mori Inc; Danny Searle, Vice Chairman Asia, Chairman Singapore, BBDO; Martin Weigel, Head of Planning, Wieden+Kennedy Amsterdam; and James Kirkham, Managing Director, Holler.
Elsewhere, Young Lynx competitors are already hard at work. 18 teams have been briefed by a charity to create an integrated campaign in just 36 hours. Teams have been asked to produce an eight-slide pitch of their creative idea and integrated strategy, and one execution from their campaign. They will present to the dedicated jury on Tuesday morning who will decide which team is worthy of taking home the gold medal.
The Leo Burnett Lynx Academy has offered 23 students an unrivalled opportunity to immerse themselves in a dedicated learning programme led by tutor Marilyn Roberts, Dean and Professor of the College of Communication and Media Sciences at Zayed University. Already well into their programme, students will benefit from a programme of dedicated master-classes and tutorials given by top international industry figures as well as content from the main Festival programme.
All shortlists are available to view online at www.dubailynx.com along with updates and photographs from the event. The Festival draws to a close tomorrow and will culminate with the Awards Ceremony on Wednesday 13 March, where the winners will be revealed and honoured during a night of celebrations.
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Its flagship festival, the Cannes Lions International Festival of Creativity, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.
Motivate is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. www.motivatepublishing.com
Festival Dates: 10–12 March 2013
Dubai Lynx Awards: 13 March 2013