12 January 2011 – The Dubai International Advertising Festival, the leading awards for creative excellence in advertising and communications in the Middle East and North Africa, has today announced the launch of the Wunderman/Y&R Young Marketers School at Lynx, a learning programme targeted at marketers and brand managers, aged 32 years or younger, working within a client organisation.
Sponsored by Wunderman/Y&R, the Young Marketers School at Lynx will offer an intensive programme focusing on the importance and relevance of creativity in brand communications and strategy. The participating young marketers will be taught current market trends, a better understanding of the client-agency relationship, as well as skills and best practices needed to accomplish more outstanding communications for their brands.
The Wunderman/Y&R Young Marketers School at Lynx will take place 4-6 March 2012. The two and half day agenda will include partaking in festival activities, including seminars and workshops, as well as enjoying exclusive tutorials, presentations and discussions relevant to creative marketing.
“As more client organisations attend the Festival to broaden their understanding of the importance of creativity in brand development, by launching the Wunderman/Y&R Young Marketers School at Lynx, we will provide a unique and invaluable learning platform for the younger generation to engage from the outset of their careers with the creative industry,” says Emma Lancaster, Dubai Lynx Festival Director. “We are truly delighted to offer this opportunity to the younger generation with the support of Wunderman/Y&R.”
Nassib Boueri, of Wunderman / Y&R says, “We firmly believe in client-agency relationships and the need for young marketers to have the right voice. Therefore we are extremely happy to be associated with the Dubai International Advertising Festival as they introduce the region’s very first platform for this. This will help shape the next generation of marketers and support great work in this region.”
For more information or to register to attend the Wunderman/Y&R Young Marketers School at Lynx, please visit http://www.dubailynx.com/young-lynx/school.cfm. Places on application.
The Dubai International Advertising Festival is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partner, Motivate Publishing, the Dubai International Advertising Festival is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA). The 5th Dubai International Advertising Festival will bring to the Middle East and Africa a series of high-profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx advertising awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR and Integrated advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
Delegate Registration: Now Open. Early Bird Discount available until 2 February 2012
Entries Open: Now Open
Entries Close: 2 February 2012
Festival Dates: 4–6 March 2012, Madinat Jumeirah, Dubai, UAE
Dubai Lynx Awards: 7 March 2012, Madinat Arena, Madinat Jumeirah, Dubai, UAE