Dubai Lynx Teams Up With YouTube to Launch 30 Second Ad Competition

DUBAI LYNX TEAMS UP WITH YOUTUBE TO LAUNCH 30 SECOND AD COMPETITION29 January 2013 – The Dubai Lynx 7-Day Brief powered by YouTube, is a new regional contest in search of two talented individuals who wish to showcase their creative flair by producing a 30 second commercial for a non-for-profit organisation.

At midday (UAE) on Wednesday 6 February, a brief will be released on YouTube set by a well-known international or regional charity, whose identity will remain secret until then. Participants will have just seven days, until midday (UAE) on Wednesday 13 February, to make a 30 second ad aimed at raising awareness for the charity and upload the film to for the public to view and share further building recognition for the non-for-profit organisation.

From all the entries submitted, two winning ads will be selected by a panel of experts made-up of Dubai Lynx Grand Prix winners from the past three years. The two winners will receive an all-expenses paid trip to attend the Dubai Lynx International Festival of Creativity during which they will have the unique opportunity of partaking in a 30-minutes one-on-one tutorial with a member of the Dubai Lynx jury.

Emma Lancaster, Director of Dubai Lynx comments, “We are delighted to be teaming up with YouTube to launch this exciting competition. Using video to help a not-for-profit to raise their campaign’s awareness and reach new audiences is a very worthy cause. It’s also a great way to showcase creative talent that could come from anyone.”

Tarek Abdalla, Head of Marketing for Google in the Gulf & Levant, said, “We have always believed the MENA region has vibrant talent to create amazing content on YouTube and this time we are excited they will be doing it for a good cause as part of the Dubai Lynx 7-day Brief.”

Contestants from Algeria, Egypt, Jordan, Morocco, Saudi Arabia, Tunisia, United Arab Emirates and Yemen and are eligible to participate. For more information and full terms and conditions, please visit or

Dubai Lynx 2013 Press Conference - Ian Fairservice, Dr. Lance DeMasi and Tarek Abdalla

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The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.

About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival.

Its flagship festival, the Cannes Lions International Festival of Creativity, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.

About Motivate Publishing
Motivate Publishing is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate Publishing is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications.

In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity.

Founded in February 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a subsidiary of Google, Inc.

Dubai Lynx Teams Up With YouTube to Launch 30 Second Ad Competition

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