Dubai Lynx Welcomes the Future Leaders of Marketing, Powered by STARCOM MEDIAVEST Group

22 January 2013 – The Dubai Lynx International Festival of Creativity, which takes place from 10-13 March at the Madinat Jumeirah, is once again welcoming the future leaders of marketing to take part in a dedicated learning programme.

The newly named Dubai Lynx Future Leaders of Marketing, powered by Starcom MediaVest Group, will offer up to 20 places to the under 30’s working in client organisations. An intensive programme focusing on the importance and relevance of creativity in brand communications and strategy, the participating young marketers will be taught current market trends, a better understanding of the client-agency relationship, as well as skills and best practices needed to accomplish more outstanding communications for their brands. Specific topics which will be focused on include: why creativity matters for today’s successful brands; creative effectiveness; the impact of digital; the modern brand; and managing the creative process.

A tailored two-and-a-half day programme will see a dedicated tutor leading the group through tailored sessions, discussions and presentations, all related to engaging consumers with the creative marketing of brands. Alongside this, the group will also benefit from all that the Festival has to offer, from outstanding content to unmissable networking opportunities.

Emma Lancaster, Festival Director of Dubai Lynx, comments, “Learning programmes like this are an essential part of what Dubai Lynx does, which is not only to award the best of the region’s creativity, but also to provide essential training, education and inspiration to the industry and investment in the future generation. We look forward to providing this year’s participants with an unrivalled experience.”

Talking about the programme, Mark Hamilton, Client Managing Director of SMG MENA & VP SMG Global Product Council, says, “There has never been a more exciting time to be in marketing, and that is especially true within the MENA region given its rapidly evolving landscape. However with change comes complexity, and we understand that marketers of today are faced with so many new challenges and choices that it can seem they are drowning in a sea of data. This is where we see the opportunity to create a tailored programme in partnership with Dubai Lynx that will inspire and future-proof our leaders of tomorrow.”

Nisha Primlani, Regional Director- Marketing & Communications adds, “Starcom MediaVest Group’s exclusive partnership with Dubai Lynx is built on a shared vision and a strong commitment to promoting creativity and inspiring new thinking. With this collaboration, we aim to further foster pioneering achievements at the Festival while reinforcing SMG’s spirit of winning as an agency, together with our clients and with the industry as a whole.”

Further details about the programme and how to become a part of it can be found online at

Dubai Lynx Welcomes the Future Leaders of Marketing, Powered by STARCOM MEDIAVEST Group

The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.

About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival.

Its flagship festival, the Cannes Lions International Festival of Creativity, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group.

About Motivate Publishing
Motivate Publishing is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate Publishing is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity.

Key Dates:
Delegate Registration: Open
Entries: Open
Entries Early Bird Discount: Available until 31 January 2013
Entries Close: 7 February 2013
Delegate Early Bird Discount: Available until 14 February 2013
Festival Dates: 10–12 March 2013
Dubai Lynx Awards: 13 March 2013

Dubai Lynx Welcomes the Future Leaders of Marketing, Powered by STARCOM MEDIAVEST Group

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