- Report to Include In-depth Analyses of Media Landscape across 17 Arab Countries
- To Specifically Monitor Media Consumption Patterns in Egypt, UAE, Saudi Arabia and Morocco
- Study Extended to Libya and Iraq for First Time
Dubai-UAE: 13 March, 2012 – Dubai Press Club, organisers of the annual Arab Media Forum and the Arab Journalism Awards, today announced it has commenced work on the fourth edition of its flagship study ‘Arab Media Outlook’.
The new edition of the report will look into the significant changes taking place in the media landscape across Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Sudan, Syria, Saudi Arabia, Tunisia, the UAE, Oman, Palestine, Qatar, Yemen, and for the first time Libya, and Iraq.
More specifically, it will examine the shifting media consumption patterns in the UAE, Egypt, Saudi Arabia and Morocco.
The sample size for the new report will include respondents from various social strata to assess their awareness on the rapid changes taking place in the media and technology sectors. Based on a specific methodology that includes one-on-one interviews to elicit meaningful results from social groups, the survey aims to cover a larger number of media outlets from the previous edition and track the views of the youth on their choice of preferred media against the ongoing dynamic changes in the region.
Maryam Bin Fahad, Executive Director, Dubai Press Club, said: “The new edition of the Arab Media Outlook will be significantly more comprehensive than the previous editions. In addition to a series of in-depth analyses, the report will evaluate the outcomes of high internet penetration, increased use of social media platforms and the limitless opportunities they offer for creating content. Given the youth’s growing impact on the media landscape, the views of the emerging generation will also be drawn out on their preferred platform of communication.”
Dubai Press Club will release the fourth Arab Media Outlook’ in end-April at a press conference to an audience of media professionals, public policy experts and government officials. Copies of the latest Arab Media Outlook will be distributed during the 11th Arab Media Forum that will take place from 8-9 May in Dubai.
The fourth Arab Media Outlook will spotlight current trends and scenarios projected for the media market through illustrations of case studies and comparisons of the monitoring mechanisms. The role of regional government institutions in the media sector will also be brought under review.
The report will examine the impact of recent uprisings across the Arab world on conventional and digital media platforms, either directly in the countries that experienced disturbances such as Egypt or indirectly in the UAE, Saudi Arabia and Morocco.
The Arab Media Outlook Report, in addition to the Arab Media Forum and Arab Journalism Awards, are part of the initiatives and pilot projects launched by Dubai Press Club to drive the growth of the media sector in the Arab world.
Over the past decade, the Arab Media Forum has evolved into the largest media event in the Arab world. Thousands of participants comprising influential decision-makers from the visual, print, audio and online media have participated in the past editions of the event. The gathering of intellectual thought-leaders, researchers, academics and media students has significantly helped explore and develop a roadmap for the industry’s future.
The Arab Media Forum is the Middle East’s most prominent media event every year. Beginning in 2001 and organized by the Dubai Press Club under the patronage of H.H.Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Forum has consistently tried to facilitate in-depth debates and exchange of ideas on the media in the region. www.arabmediaforum.ae
Dubai Press Club (DPC) is the Arab world’s preeminent media development organization. Established in 1999 as per the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the Club has evolved over a period of one eventful decade into the most sought after platform for heads of state, eminent government officials, intellectuals, writers and other dignitaries to reach out to the media and communicate their message. It offers unparalleled services to its journalist members. It has played a pioneering role in the development of the Arab media through a host of media development initiatives, the most vital among them being the Arab Media Forum, the Arab Journalism Award and the Arab Media Outlook. www.dpc.org.ae