Effective Measure Invests in Arab Media Hub

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Strong demand for digital insights in MENA’s thriving media industry boosts Effective Measure growth

DUBAI, UAE, 5 December 2011 – Effective Measure, the leading provider of digital media planning solutions in emerging markets, today announced that it is investing in MENA”s thriving digital media industry with the addition of four new members to the Middle East North Africa (MENA) Business Development team and a dedicated training space in Dubai.

Effective Measure Vice President of Digital Insights, Brendon Ogilvy, said, “Digital media is coming into its own as an exciting, profitable industry. The encouraging growth coming from increased digital ad spend across the region has created a strong demand for reliable market intelligence– including Effective Measure’s.

“As more industry players engage with our products to verify their media strategies, we see a need to equip ourselves with a larger team to cater to our growing client base.

“We were fortunate to be able to pick such strong performers from a great talent pool to represent Effective Measure – Danielle Eamonson, Catherine Moelker, Ahmed Hamza and Dana Masoud.

“With Dubai shaping up to be a significant media hub for the MENA region, we have created a dedicated training space, in Dubai Media City, to educate our clients on how to optimize use of our tools to improve their digital workflow and enhance campaign performance.

“We are in it for the long haul – our team across MENA, as well as in our other international offices, are fully committed to serving the industry and support growth of the Arab media hub,” concluded Ogilvy.

New additions:

• Danielle Eamonson, Account Manager, MENA: Serving the entire MENA region, based in Dubai.

• Catherine Moelker , Business Development Manager, GCC: Serving the GCC region including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and UAE.

• Ahmed Hamza, Business Development Manager, North Africa: Serving the North Africa region including Algeria, Egypt, Libya, Mauritania, Morocco and Tunisia.

• Dana Masoud, Business Development Manager, Levant: Serving the Levant region including Iraq, Jordan, Lebanon and Syria.

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Samer Marzouq

Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer