October 31, 2014

Embracing the Digital Era, DGTL#U - Beirut on September 19th & 20th, 2012

DGTL#U

In a digital era that has invaded corporations and the majority of major economic and financial sectors, IktissadEvents, is to hold DGTL#U, the first corporate digital marketing conference of its kind in Lebanon on the 19th and 20th of September, 2012 at the Movenpick Hotel, Beirut.

This event comes in the midst of a digital outburst as top corporations have started readdressing plan of action strategies, customer relations, and marketing and promotion tools, resulting in turn, in the greater number of services turning completely digital. Corporations becoming increasingly aware of the inevitability of hopping on board the “digital train” changed their yearly expenditure schemes, allocating up to 22% percent of their marketing budget to online and mobile advertising. Such behaviors have been spurred by the rapid growth of internet-enabled devices and people’s increasing online purchasing habits.

DGTL#U will bring together leading marketing, communication, and advertising specialists from a wide range of sectors, providing an ideal platform to network and learn latest developments in the Social Media marketing field. Banks, retailers, insurance firms, IT companies, and advertising agencies among others, will take part in this dynamic event to gain direct insight from prominent international speakers coming to Beirut to share their knowledge, present significant case studies, best practices and future trends.

Participants in DGTL#U will be provided with a closer look on how to benefit from existing digital strategies to enhance their B2B and B2C relations as well as their work efficiency; topics will include social media and mobile marketing, their role in branding companies, m-commerce and m-payment, the changing role of public relations and how digital marketing can be translated into sales, ultimately proving of great financial benefit to the corporation.

DGTL#U

About Al-Iktissad Wal-Aamal:
Al-Iktissad Wal-Aamal Group was established in 1979 when it launched the first Pan-Arab business monthly magazine “Al-Iktissad Wal-Aamal”. In 1993, it became the first Arab media group to establish a strong start in the conference industry in the region, an activity that was solely the preserve of western institutions. The Group has organized 250 events in 25 countries, attended by more than 100 leading businessmen and investors from the region and worldwide.

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