This is really an amazing ad, it was created by Saatchi & Saatchi is Dubai for the Emirates Diagnostics Clinic, the idea is to encourage women to do a mammogram before it’s too late, the amazing part is that the ad was created in a way to give the look and feel of Wonderbra ads, which is a famous Bra brand, by removing the ‘w’ the word still reads wonder, and at the same time communicates the fact that a woman can lose one of her breasts because of cancer.
Creative Agency: Saatchi & Saatchi, Dubai
Creative Director: Ed Jones
