Our firm has an opening in our Creative Department – O2 Dubai for an English Advertising Copywriter; this will be a permanent position.
The Copywriter is responsible for writing clever, persuasive, attention grabbing copy for O2’s vast spectrum of creative works. This includes but is not limited to Marketing, Advertising, Branding, and PR.
The Copywriter is key in relaying the message to the target audience and therefore, must have an in-depth understanding of the communications strategy, the market, and the target audience. The Copywriter works closely with the Creative Director, the Creative Strategist, and the creative team to conceptualize and refine creative campaign ideas, effectively communicate the client’s objectives, and transform abstract ideas into clear, explicitly compelling copy.
Project Solutions
- Actively contributes towards the conceptualization process
- Masters brand strategies, creative briefs and delivers accordingly
- Able to plan and think through the technicalities of a project
- Delivers copy that vibrantly reflects the brand culture
- Understands the client’s business strategies and delivers innovative, masterful copy
Project Execution
- Consistently writes strategic copy that accurately and poignantly communicates the desired message of the campaign or project (reflecting the requirements of the brief and O2’s communications strategy for the client)
- Writes brilliant copy that harmonizes with and reflects artwork to create dynamically compelling ads
- Reviews and edits English/Arabic documentation as required
- Able to switch from one project to another without losing track or focus
- Able to work on multiple projects simultaneously, under pressure and managing tight deadlines
- Understands the creative concepts of others and is able to translate these abstract ideas into clear concise copy
- Amends, revises, and redevelops copy in response to internal and external feedback
Communication
- Masterful writing skills
- Able to effectively express ideas verbally and in writing
- Able to bring ideas to life through compelling, vivid copy that poignantly communicates strategic messages
- Ability to interact professionally with O2’s diverse team
- Capable of synthesizing dense information into clear and concise copy
Leadership
- Responsible for reviewing and editing outgoing copy and documentation
- Provides ongoing support to O2 team members, helping them express ideas and translating their creative concepts into words i.e., presentations, rationales, letters, strategies, etc.
- Assumes additional responsibility without being asked
- Proactively seeks opportunities to broaden professional horizons and keeping current with copy trends
- Generates enthusiasm among team members
- Responsible for delivery of fresh, effective, and innovative copy
- Takes the initiative to lead creative projects
Teamwork
- Open to take on any mission assigned by management
- Facilitates effective team interaction
- Establishes a harmonious working relationship with team members
Client Management
- Gains full respect of clients as a reference in copy
Internal Operations
- Upholds the O2 culture by keeping a positive attitude, approaching work with passion and care, being flexible, proactive, cooperative, and embracing diversity
- Contributes to the overall Agency Climate
- Actively contributes to internal programs
- Accurately completes and submits time sheets in a timely manner
- Complies with all O2 policies and procedures
Skills
Preferably with Arabic background
Bachelor of Arts degree, preferably in a related field of study
Knowledge of copywriting
- Proficient in English &/or Arabic, orally and clearly in writing
- Outstanding ability and creativity in copywriting
- Meticulous attention to detail
- Strong analytical and creative thinking skills
- Solid organizational skills, organizing resources and establishing priorities
Education
Professional Qualification
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