2 January 2013 – The Dubai Lynx International Festival of Creativity, which incorporates the Dubai Lynx Awards, has announced the final three presidents who will lead juries during the 2013 Festival.
Erik Vervroegen, International Creative Director, Publicis Worldwide, will be stepping up to preside over two juries; the Film, Print, Outdoor and Radio Jury and Integrated Jury. Beginning his career in his native Belgium, Erik moved to TBWA Hunt Lascaris in South Africa before heading to Bozell New York and then TBWA Paris. It was here, as Executive Creative Director and President, that Erik led the agency to win the Cannes Lions Agency of the Year accolade for four years in a row. Returning to the USA Erik joined San Francisco based Goodby, Silverstein and Partners before taking his most recent role at Publicis Worldwide, which sees him working across Europe, Asia and Latin America. He has worked with a host of iconic brands including Nissan, Playstation 2, McDonald’s, The New York Times, Excedrin, BMW, Wonderbra, Land Rover and Ray-Ban.
Commenting on his appointment, Erik Vervroegen says, “It’s a great honour to be part of the Dubai Lynx festival. The past editions have proved that this award show is one of the most respected award shows on the planet.”
Ian Haworth, Global Chief Creative Officer and UK Chairman of RAPP, will lead the Direct and Promo & Activation Jury. Ian was made Art Director within two years of starting his career and after becoming creative director at DMB&B, he left to be founding partner of PPHN. Since then Ian has worked at Saatchi & Saatchi New Zealand, WWAV RAPP and Tequila\Worldwide before returning to RAPP in 2002, where he is currently responsible for setting the overall creative strategy and vision for the global network, ensuring that standards are consistently high across all markets. Ian works closely with clients including Virgin Media, Time Warner Cable and Toyota to name a few. He has won over 85 awards, spoken on creativity all over the world and sat on the juries of all major awards.
About his role Ian Haworth says, “It’s a real privilege to work with so many talented people around the world and from such different cultures, I’m a very lucky guy.”
Heading up the PR Jury will be Tom Beckman, Partner & Executive Creative Director at Prime. Under Tom’s creative leadership, Prime has become one of the most awarded PR agencies in the world. Prime has topped the Cannes Lions ranking of the PR category in both 2010 and 2012, in 2011 it was announced Global Consumer Agency by The HOLMES Report and for eight consecutive years it has been the most awarded agency at the Swedish PR Awards, Spinn. He has won several awards for his work for clients including adidas, Electrolux, McDonald’s, Tella and AUDI. He is a frequent speaker, has served as a jury member at multiple award shows and teaches marketing at top schools in Stockholm. On his position as president Tom says, “Marketing communication is changing from being about creating awareness that generates value to creating value that generates awareness. Ten years ago the new paradigm was integration, five years ago it was social media and the next five years will most certainly be about sustainability. And it’s not about CSR but rather about identifying and manifesting the ties between the client and the surrounding society in which it operates.”
The jury presidents, together with their juries, will meet in March next year to judge thousands of entries from across the Middle East and North Africa region during the annual Dubai Lynx International Festival of Creativity. Commenting on the appointments Philip Thomas, CEO of Lions Festivals says, “Every year Dubai Lynx provides an essential showcase of the region’s achievements; setting creative benchmarks, inspiring innovations and instilling new ideas and forward-thinking in its attendees. We’re delighted that we can welcome three of the best people in the industry, all admired globally, to help us continue to achieve this.”
Entries into the 7th Dubai Lynx awards are now being accepted, anyone wishing to enter should visit the website for further information on costs, rules and how to submit entries, www.dubailynx.com.
The Dubai Lynx International Festival of Creativity is the leading competition and awards for advertising creative excellence in the Middle East and Africa
Presented by Cannes Lions International Festival of Creativity together with their regional partners, Motivate Publishing, the Dubai Lynx International Festival of Creativity, is held in association with the UAE Chapter of the International Advertising Association (IAA) and with the support of Dubai Media City (DMC). The 6th Dubai Lynx International Festival of Creativity will bring to the Middle East and Africa a series of high profile seminars, workshops, exhibitions and screenings aimed at giving creative inspiration, learning and networking opportunities to the advertising and allied industries in the region. The Lynx Academy, The Young Lynx Integrated Competition and Networking evenings are additional events enjoyed by participants. The Dubai Lynx awards, which are part of the Festival, will honour creative excellence in Film, Print, Outdoor, Radio, Direct, Promo & Activation, Media, Interactive, Film Craft, Print & Poster Craft, Design, Mobile, PR, Integrated and Branded Content & Entertainment advertising and communications. High-profile international jurors will award the coveted Dubai Lynx trophy to establish the definitive standard for creative excellence in the Middle East and Africa region.
About Lions Festivals
Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival. www.lionsfestivals.com
Its flagship festival, the Cannes Lions International Festival of Creativity, is the world’s leading celebration of creativity in communications. Founded in 1954, the Festival takes place every June in Cannes, France, and brings together professionals in the film, media, technology, PR, design and marketing industries to attend a week-long programme of exhibitions, screenings and talks by worldwide thought leaders. The Festival also awards Lions to the best work of that year across a variety of sectors and media. A Lion is regarded as the most coveted award in the creative communications industry and a global benchmark of excellence. Lions Festivals is powered by Top Right Group. www.i2ieventsgroup.com
About Motivate Publishing
Motivate Publishing is the Middle East’s leading publisher of magazines and books. Motivate’s portfolio comprises of more than 20 market-leading magazines – many of which have independently audited circulations – and over 300 books. With a staff of more than 200 experienced and dedicated professionals, Motivate Publishing is committed to providing editorial excellence, audited circulation and transparent research data across its platform of publications. In addition to partnering Dubai Lynx, Motivate, through its cinema advertising company, Motivate Val Morgan, is also the Official UAE Representative of the Cannes International Festival of Creativity. http://www.motivatepublishing.com/
Delegate Registration: Open
Entries Open: Open
Entries Close: 7 February 2013
Festival Dates: 10–12 March 2013
Dubai Lynx Awards: 13 March 2013