Dubai 13 September, 2012: Sony Professional Solutions MEA (PSMEA) has been appointed by Ethiopian Radio and Television Agency (ERTA) to install two new HD studios in Addis Ababa. The turnkey project with Sony PSMEA equips the government-owned broadcaster with very high quality HD products from Sony, key example being the studio cameras that operate on fibre optic connection (HDC-1400) and a large 6ME HD switcher (MVS-7000X). Sony PSMEA will also be establishing and equipping a new remote studio for ERTA on the outskirts of Addis Ababa. This will also be a turnkey full HD installation.

The new studios will provide ERTA with the ability for producing a wide range of program material from news, interviews to audience participation entertainment production. These studios are aimed to be on air as of early 2013.

Nigel Thompson, Sales Manager, Sony Professional Solutions MEA, added “Sony Professional is delighted to work with ERTA to deliver such high quality equipment and studio production facilities into their broadcast centre in Addis Ababa. Although it is still only the beginning for HD studio production in the region, there is a considerable interest and intent to make the transition to full HD production and eventual broadcast. ERTA and Ethiopian broadcasters in general now seem to lead the way in making this transition and we look forward to continuing our relationship with Ethiopian Radio and Television Agency as they move ahead in upgrading their broadcast facilities.”

About Sony Professional
Sony Professional is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional Solutions MEA FZ LLC is ideally placed to deliver exceptional quality and value to its customers. Sony’s Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer’s needs, integrating software and systems to achieve each organisations’ individual business goals. For more information please visit www.pro.sony.eu

ERTA advances Ethiopian broadcast services with High-Definition studio installation by Sony Professional

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