Ertiqa launches first comprehensive platform for digital Objective Entertainment content

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Ertiqa, a provider of mobile and digital content in the Middle East, has announced the launch of its new comprehensive multi-channel platform called ‘Naghamati’, which provides the first and widest library for all types of digital Objective Entertainment.

‘Naghamati’ caters to the rapidly growing global audience of Objective Entertainment, while helping producers of this type of content to overcome challenges related to piracy, lack of media support and exposure, and limited revenue sources.

The ground-breaking initiative will introduce the content-streaming service to the Middle East region audience in line with its current global rise as the new trend for entertainment that provides solutions for issues facing current and old mediums of this industry.

‘Naghamati’ delivers a user-friendly, secure and state-of-the-art solution for Objective Entertainment, introducing groundbreaking features that enable users to receive their preferred content in an interactive and engaging manner. ‘Naghamati’ targets local, regional, and international markets, and includes Islamic Music and Objective Entertainment content. ‘Naghamati’ also targets different consumer segments including youth, children and women amongst others.

Badr Ward, CEO, Ertiqa, said: “Recent statistics reflect the growth of the objective entertainment industry worldwide, which underscores the need to develop a dedicated platform that caters to the specific needs of audiences and producers of this type of content. With the launch of ‘Naghamati’, Ertiqa is introducing a first-of-its-kind and the most comprehensive library and service for this type of content. It is also the first digital and mobile entertainment service worldwide that hosts diverse categories including anasheed, Islamic music, poetry, comedy and other categories and content that guarantee pure and pleasurable entertainment that does not contradict with Islamic ethics and values.”

“Launching the new platform in the holy month of Ramadan caters to the spiritual mood of Muslims worldwide. Moreover, ‘Naghamati’ is set to support the ongoing efforts to enrich the Arabic digital content, that represents only one per cent of the internet content currently, as part of the company’s ongoing strategy in this field,” added Ward.

‘Naghamati’ supports social media integration through its rich built-in social functionalities and integration capabilities which allow users to interact and share within the platform and through the various available social media networks. The service will be available through different channels including a website as well as iPhone, Android and Blackberry.

Established in 2007 in the Middle East, Ertiqa specializes in producing high-quality mobile and digital content and applications. The launch of ‘Naghamati’ is in line with the series of initiatives that Ertiqa plans to rollout in cooperation with high-profile strategic partners who are committed to supporting the development of digital content in our society.

Notes and media contacts

For further information, please contact:
Orient Planet PR & Marketing Communications
Po Box: 40207, Jeddah 21499
Kingdom of Saudi Arabia
Tel: 0096622572300
Fax: 0096622572300

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