11 July 2012 – Spikes Asia, the regional creative advertising and communications festival for Asia Pacific, is pleased to announce that Eugene Cheong has been appointed Craft Jury President, Chris Thomas will be the Creative Effectiveness Jury President and Morihiro Harano has been named as the Digital and Mobile jury president.
Eugene Cheong, Chief Creative Officer of Ogilvy & Mather Asia Pacific, who will chair the Craft Jury, has over 30 years’ experience in advertising working across both Europe and Asia. He has worked on the biggest brands in every product category: BMW, Guinness, American Express, Coca-Cola, Unilever, Kimberly-Clarke, Johnson & Johnson, Singtel, Microsoft, The Economist, to name but a few. He is also the man behind some of Singapore’s most awarded advertising like East Timor Tourism, Hospice Council and the God campaign.
Before returning to Ogilvy Singapore in 1996, Eugene was a creative director at Batey Ads, and the Executive Creative Director of Euro RSCG Singapore. At Ogilvy, he worked with Tham Khai Meng where their partnership proved to be golden and yielded many Lions, Pencils and statutes.
In 2009, he became Chief Creative Officer of Ogilvy & Mather Asia Pacific and in 2011 he was one of 48 writers to be included in D&AD’s Copy Book. Eugene is a member of Ogilvy & Mather Worldwide Creative Council and Worldwide Board.
Commenting on his appointment Eugene Cheong says, “Philosophy is simple: Reward the great stuff and flush all the crap down the loo.”
Chris Thomas, Chairman & CEO of BBDO Asia, Middle East & Africa and Chairman of Proximity Worldwide will lead the new Creative Effectiveness category. Chris entered the advertising business at Dorlands in 1984 following which he worked at Abbott Mead Vickers BBDO, Ammirati Puris Lintas and Lowe Lintas.
In September 2003, he was appointed Chief Executive of Proximity London, which is a leading integrated, direct and digital agency in the United Kingdom – a part of the Abbott Mead Vickers BBDO group. During his tenure at Proximity, the agency was the third most awarded direct agency in the world, top of the UK client satisfaction survey and voted Institute of Practitioners in Advertising’s (IPA) Best of the Best Integrated Agency.
In January 2006, Chris was appointed Chairman & Chief Executive Officer of BBDO and Proximity in Asia, and in 2011, he took on Chairmanship of BBDO in the Middle East and Africa – and the chairmanship of Proximity worldwide. His home is in Singapore but his house is Singapore Airlines.
Chris Thomas says, “Demonstrating the link between creativity and effectiveness must be the industry’s number one priority. We have always known it. But these awards are one of the tools that allow us to prove it.”
Morihiro Harano, Creative Director, Founder and CEO of Party, Tokyo, named Digital & Mobile Jury President, is a multi-talented creative director with stellar achievements not only in advertising but in new business development, strategy, product design and media initiatives.
Joining Dentsu in 1994 when the internet began to unfold its potential, Harano was committed to helping the agency’s digital subsidiaries with their digital initiatives. After leaving Dentsu, he helped a media start-up to conclude a successful IPO, and then returned to Dentsu to launch Drill, a non-traditional creative agency.
In 2011, he founded PARTY with Naoki Ito, Qanta Shimizu, Hiroki Nakamura, and Masashi Kawamura. His works include ‘NTTDocomo: Xylophone’, ‘Menicon: Magic’, ‘ToyToyota: Backseat Driver’, ‘BeeTV’ and ‘EPOS: 100 Design Cards’.
Harano is a consistent award winner at home and abroad and has received to date Gold Lions at Cannes, a D&AD Yellow Pencil, the ADFEST 360 Lotus, a Good Design Award and the Dentsu Advertising Grand Award. He is a member of D&AD and NY ADC and teaches part-time at Waseda University.
Morihiro Harano comments, “Perhaps, it’s time to stop earning points by jumping on the bandwagon of someone’s innovative idea. In recent years, the digital-related advertising awards have become the place to compete how quickly one can take advantage of the outside inventor’s innovations, such as iPhone and Facebook, and weave them into the client’s marketing strategy. However, we are now in the era when the creativity of new storytelling on the digital platform and the craftsmanship are valued more by the audiences.”
Philip Thomas, CEO of Lions Festivals comments, “There is much innovation and many creative ideas coming out of Asia Pacific. To ensure that the best is duly awarded at Spikes Asia, who better than Eugene, Chris and Morihiro to lead juries. Not only are they highly respected and talented individuals but with their unrivalled knowledge and understanding of the business in the region, are also shaping it and leading the way forward.”
Delegate registration for Spikes Asia is now open, with anyone registering before 1 August benefiting from the early bird rate. For further information on the Festival and how to register, visit www.spikes.asia.
The Spikes Asia Festival of Creativity celebrates and inspires Asia Pacific creativity in creative communications.
Suntec Singapore, 16-18 September 2012
Building on 25 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia Pacific. The Festival provides the region’s growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world.
Spikes Asia, attended by over 1,700 delegates in 2011, offers a challenging programme of seminars and workshops focusing on creativity and learning, exhibitions of creative work from Asia Pacific, networking events in the evening and the Spikes Asia Awards show.
The Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.
Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region’s leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness and the Digital Asia Festival. The business is managed by i2i Events Group, which delivers world-class exhibitions, large scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of world-wide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com
Key 2012 Dates
Delegate Registration: Open
Entries Deadline: 20 July 2012
Delegate Early Bird Registration Ends: 1 August 2012
Festival Dates: 16-18 September 2012