EUROBEST Opens for Entries, New Branded Content & Entertainment Category
London, 23 August 2012 – Eurobest, the leading event and largest gathering of Europe’s creative advertising and communications industry, is now open for entries. Taking place in Lisbon from 28-30 November, entries will be judged by top industry professionals including an unbeatable line-up of jury presidents from across Eurobest’s 25 year history. The winners will be announced at the awards ceremony, the culmination of the 2012 European festival of creativity.
Entries are accepted into a total of 14 categories: Craft, Design, Direct, Film, Integrated, Interactive, Media, Mobile, Outdoor, PR, Promo & Activation, Print, Radio and, launching this year, Branded Content & Entertainment.
The all-new Branded Content & Entertainment entry section will reward the creation of, or natural integration into, original content by a brand. The purpose of branded entertainment is to deliver marketing messages by engaging consumers via relevant content platforms rather than traditional advertising methods. Further information on all categories, including details of rules, fees and how to enter can be found on the website, http://www.eurobest.com/enter_the_awards/.
Commenting on the awards, Philip Thomas, CEO of Eurobest, says, “Eurobest provides an opportunity to showcase and award the best work currently coming out of Europe, which is a diverse and great creative force. It offers the chance to learn and take inspiration from European creativity against a backdrop of industry networking and celebration. We are certain to see some truly outstanding entries in 2012.”
Launched in 1988, Eurobest evolved from an awards show into a Festival in 2008 and this year celebrates its 25th anniversary. A dedicated showcase will be present at the Festival to offer a retrospective look at the best in European creative communications, pulling together some of the greatest winners of the Eurobest Awards to date. An archive of past winners of the Eurobest Grand Prix is currently online and can be found at http://www.eurobest.com/plus/grand_prix.cfm.
Entries are being accepted from today until 21 September. Anyone wishing to take part can find information on how to enter and submit entries via the website www.eurobest.com.
Eurobest – The European Festival of Creativity
Launched in 1988, Eurobest is Europe’s leading annual awards competition for creative excellence in the categories of TV/Cinema, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Sales Promotion, Design, PR, Integrated, Branded Content & Entertainment, and Mobile advertising. Since 2008, the awards, which are judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1300 delegates in 2011, has previously been held in Stockholm, Amsterdam, Hamburg and Lisbon. Eurobest is organised by Lions Festivals. www.eurobest.com
Lions Festivals is the organiser of the Cannes Lions International Festival of Creativity and Eurobest, as well as the co-organiser with its joint-venture partners of the Dubai Lynx International Advertising Festival, Spikes Asia Festival of Creativity, Asian Marketing Effectiveness Festival and Digital Media Festival Asia. The business is managed by i2i Events Group, which delivers world-class exhibitions, large-scale events and festivals in key sectors including the home and gift, fashion, retail, healthcare, energy, environment, education, technology, media and creative industries. Its portfolio of worldwide events includes World Retail Congress, Spring Fair, Naidex, BVE, BETT and Pure. It prides itself on opening up possibilities for its customers and each year brings more than 250,000 decision makers together to network, source, test, buy and sell brilliant products, services, ideas and solutions. i2i Events is powered by Top Right Group, formerly known as Emap International Limited. www.i2ieventsgroup.com
Delegate registration now open
Entries now open
Entries deadline 21 September 2012
Festival dates: 28-30 November 2012, São Jorge Cinema
Eurobest Awards and After Party: 30 November 2012, Pátio da Galé
For further information, please visit www.eurobest.com or contact:
Amanda Benfell, PR & Press Manager
Eurobest, Greater London House, Hampstead Road, London NW1 7EJ, United Kingdom
Tel: +44-(0)20-7728 4034; E-mail: firstname.lastname@example.org