Lebanon is a small country blessed with many problems that push people to leave the country; from constant power outage to frequent bombings, to political instability and bad economy, just to name a few, this insight gave JWT an idea to raise awareness around poor pets situation in the country.

The agency created the Lebanon Expat Pet Programs for BETA, a local edition of the PETA organisation, the campaign features a group abandoned dogs along with their stories, each dog is up for adoption even abroad. People can either adopt these dogs or donate to support the organisation.

The campaign made it to a local talk show, which featured some photos of dogs being transported outside the country for a better life, skip the below video to 1:40″ to see the BETA part.

Even Dogs Want to Leave Lebanon

Even Dogs Want to Leave Lebanon

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