Facebook introduces new tools for the MENA creator community at VIDXB 2017

Facebook Creator App and Facebook for Creators web portal designed exclusively for original content creators

Dubai, UAE, 9 December 2017: Facebook has rolled out its newest initiatives to help Arab content creators unleash their creativity at VIDXB, the region’s first ever annual gathering celebrating the world of online video. The all-new Facebook Creator App and the Facebook for Creators website will enable the easy creation of content and help drive engagement with communities in the region and around the world.

A strategic partner of the two-day VIDXB event, Facebook brought together regional and international content creators, fans and industry professionals to create and share unforgettable experiences. At VIDXB, Facebook’s partnerships team hosted video creators to share tools and tips to help them optimize creative content. These included leading Arab gamer and founder of DvlZGame, Ahmed Al Nasheet. Also present was Emirati content creator Khalid Al Ameri who quit his day job to become a full-time video creator on Facebook with a following of over 163,000. Other popular creators included the online comedy show Punny Pun Times, and Egyptian muppet Abla Fahita, the character and comedian, who counts over four million followers and frequently goes live on Facebook while in character.

Sara Abu Zahra, Head of Strategic Media Partnerships for Entertainment, MENA & Turkey at Facebook said, “The great content being created and shared on Facebook is bringing together people from the region and around the world. These individuals are using the platform in a fundamentally different way than others, and that is why we are excited to launch these new products just for them. Creators are integral to Facebook – especially in the MENA region, where online video consumption is at an all-time high. We are proud to partner with VIDXB, to celebrate the talents that create, and the fans that consume engaging video content across the Arab world. Our new tools aim to support the burgeoning social media stars and creators’ community as they take their content to the next level, and we can’t wait to see what’s next in video storytelling for the region.”


Creators around the region are sharing their videos on Facebook to build a community around their passion — ranging from comedy sketches, to interactive video games, and even knitting sweaters. On Facebook, creators can connect with more than two billion potential fans and collaborators, get to know their community, talk directly to fans with Live, and monetize with products like branded content. As part of an ongoing commitment to help them on their journey as they grow and find their community, Arab creators now have access to:

  • The new Facebook Creator App: a one-stop shop for creators of all sizes, which will let creators easily make original videos, create live broadcasts with a personalized feel, and connect with their community on Facebook – all from their pocket. App users also have access exclusive effects and graphic frames, along with metrics and analytics to inform content creation. Facebook Creator app is available on iOS, and will be rolled out to Android users in the coming months. The app is open to individuals on Pages or profiles, and Facebook will be gathering feedback and iterating on the app to create the best experience for creators.
  • Facebook for Creators website: offering resources and tips on how to create great videos, connect with fans, and grow on Facebook. The dedicated website enables creators to learn skills and techniques, find answers to common creator-specific questions, and be considered for early access to new features and tools.


Facebook has also announced additional updates for content creators globally. Firstly, Sound Collection gives creators access to a set of high-quality audio tracks and sound effects that they can use to enhance their videos on Facebook and Instagram. Facebook has also created 360 Community Page, a hub for education and resources for 360 media production, including tutorial videos, event info, and access to creative tools like Guide and Annotations.

Today, over 164 million people use Facebook and over 63 million are on Instagram in the MENA region. A recent Facebook survey also revealed that people in the UAE spend five times longer looking at video than static content on Facebook and Instagram, and a total of 79 percent of people watched more videos online in 2016 compared to the previous year.

Facebook introduces new tools for the MENA creator community at VIDXB 2017

| Newswire |
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