FIFA 15 Presents the Bitter-Sweet Taste of Football

Amsterdam, Netherlands. 18 May 2015 – Lionel Messi’s tears are distilled and turned into chocolate bars of Sweet Victory and Bitter Defeat in a new film for EA SPORTS FIFA 15.

For players and spectators alike, football can trigger all extremes of emotions. Especially towards the end of the season when the stakes are high and emotions drive teams forward to a victorious end or their ultimate demise.

Marking the end of the season and celebrating FIFA 15, a new online film captures the emotions of football so players can not only feel the game, but also (virtually) taste it. Created by Wieden+Kennedy Amsterdam, the 90-second film sees Lionel Messi’s tears of joy and tears of despair collected and transformed into ‘The Bitter-Sweet Taste of Football’ – a dual chocolate bar with one side of Sweet Victory and one of Bitter Defeat.

Wieden+Kennedy Amsterdam Creative Director, David Smith, says: “Football is bitter-sweet. One moment you are crying the sweet tears of victory, and the next, you are crying the bitter tears of defeat. So what better way to show the emotion of football than to make a chocolate bar from the tears of Lionel Messi? A man who feels football more than any other man in the world.”

FIFA 15 Presents the Bitter-Sweet Taste of Football

Together with a team of engineers and industrial designers, Wieden+Kennedy Amsterdam created the machine through which the bitterest of dark chocolate, and the sweetest of white chocolate flowed. An actual, moving, spinning, 10-meter long installation complete with conveyor belt. Because when feeling the game is not enough, maybe you need to try your other senses and actually taste the game.

So as the football season draws to a close, will you taste sweet victory or bitter defeat? Fans can watch the ‘The Bitter-Sweet Taste of Football’ on the EA Access YouTube channel now: https://www.youtube.com/watch?v=1AzuU756NxI

FIFA 15 Presents the Bitter-Sweet Taste of Football

EA FIFA 15 – THE BITTER-SWEET TASTE OF FOOTBALL

EA SPORTS
Todd Sitrin Group SVP, Global Marketing
Jamie McKinlay VP, Global Marketing
Dana Marineau VP, Advertising & Design
Dustin Shekell Director, Creative Strategy
Mark Evans Senior Manager, Creative Strategy
Anne Fournais Creative Strategy Manager
Clement Berta Campaign and Adaptation Manager
Matt McKie Senior Manager, Global Product Marketing

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath and Eric Quennoy
Creative Director David Smith and Alvaro Sotomayor
Art Director Max Gebhardt
Copywriter Max Arlestig
Head of Broadcast Production Joe Togneri
Broadcast Producer Elissa Singstock
Associate Producers Beau Brouwer, Judd Carraway
Planner Ben Armistead
Group Account Director Kirk Johnsen
Account Director Nick Campion
Account Manager Kerstin Haag
Project Manager Janna Harrington
Business Affairs Justine Young, Melissa Kincaid, Kacey Kelley

FIFA 15 Presents the Bitter-Sweet Taste of Football

FILM PRODUCTION
PRODUCTION COMPANY IMPERIAL WOODPECKER
Director Mark Zibert
Director of Photography Greig Fraser
Producer Matt Wersinger
Executive Producer Doug Halbert

EDITING COMPANY WHITEHOUSE POST
Editor Russell Icke
Assistant Editor Iain Whiteright

AUDIO POST GRAND CENTRAL RECORDING STUDIOS
Sound Designer/Mixer Raja Sehgal

MUSIC MASSIVEMUSIC
Artist / Title EA Fifa Messi Chocolate Delight
Music Company MASSIVEMUSIC

POST PRODUCTION MPC
VFX Producer Amy Richardson
VFX Supervisor Iain Murray
3D Supervisor Michael Diprose
Colourist George K

FIFA 15 Presents the Bitter-Sweet Taste of Football

ABOUT WIEDEN+KENNEDY AMSTERDAM
Wieden+Kennedy is an independent, creatively led advertising agency that creates strong and provocative relationships between good companies and their customers. Founded in 1992, the Amsterdam office is a truly international agency purpose built to produce global and pan-European campaigns. Clients include Nike, Heineken, Booking.com, Electronic Arts, Proctor & Gamble.  www.wkamst.com

FIFA 15 Presents the Bitter-Sweet Taste of Football

Category: Newswire
About The Author
- Digital Media Superhero, Online Marketing Pro, Mad-Men Fellow, Tech Junkie, Advertising Whiz, Chief-Blogging-Officer, Bilingual Copywriter, Amateur Photographer

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